Most modern professionals are familiar with LinkedIn. It is the largest online professional social network in the world, with more than 400 million active users. LinkedIn is a social media platform that is designed specifically for the professional and business community. It was launched in 2003, and today it has membership covering 200 countries across […]
READ MORE9 Steps: Build your brand with Instagram
Like many social media platforms, Instagram is immensely popular and this popularity can be harnessed by you as a business owner to help to build your brand. Visual content is ever more important to online marketing strategies, so it follows that using Instagram for business propagation is a no brainer. Yet relatively few business owners […]
READ MOREDo inspirational quotes and memes have a place in social media strategies?
Social media is an eclectic mix of post types, depending on the actual platform being used. Across all platforms, however, some of the most common posts are funny or amusing memes and inspirational quotes. The question many business owners ask is: “Do these amusing or inspirational quotes have a place in business social media strategies?” […]
READ MORE9 ways to make social media work for your business
Any modern business owner with a concrete marketing plan will be using social media for business purposes. Yet simply having a Twitter account or Facebook page for your business is not enough – and many business owners don’t understand this. As a result, they don’t succeed at social media. It is important to be savvy […]
READ MOREThe importance of blogging for your brand
One very common question content marketers and SEO professionals hear from clients is: “Do I really need to have a blog?” Put simply, a business blog is one sure way to overtake your competitors! You can do it yourself or hire a professional writer, but the most important thing is that you have a blog […]
READ MOREMarketing Strategy: Top Social Media Trends to Watch for 2016
Social media is no longer just about easily and digitally connecting with friends and colleagues; it is becoming ever more a clever and critical marketing tool for businesses of all kinds to announce, broadcast, showcase and build their brands. Those businesses that do not take full advantage of what social media platforms have to offer […]
READ MOREUnderstanding The Power Of Google Analytics
Do you ever get lost when you hear the term, Google Analytics? Do numbers, graphs and charts confuse you? The solution to figuring out Google Analytics is to understand it properly. So don’t just dive in and lose your way. What Is Analytics? Analytics is the method of logical analysis. Analysis is the careful study […]
READ MOREThe 7 Sure-Fire Steps To Online Marketing Success
The online market place is now the great leveler that can catapult almost any business with the right strategy, into a global player. Social media and traditional media report on these success stories daily. Yet we rarely hear of the online grave yard, where thousands of failed campaigns representing millions of dollars in marketing budgets […]
READ MOREDid You Know Google and Twitter Are Teaming Up
Google and Twitter are Teaming Up Two companies that revolutionized the way we use the Internet have entered into a partnership that will shake things up just a little bit more. Google’s search results will now feature tweets. Twitter updates relevant to search queries will display prominently across the top of the results page in […]
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