Twitter is one social media platform that every savvy marketer should take advantage of for business marketing purposes. Yet the overall marketing equation relies on much more than simply creating a Twitter profile and tweeting now and then. Twitter engagement with your brand requires commitment and a clever strategy to succeed. Why Twitter? Twitter is […]
READ MORESocial Selling – What you need to know
When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing and sales channel. In fact, market research shows that almost 80 per cent of salespeople who invest in a strategy for […]
READ MORESocial media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
READ MOREIs online purchasing impacted by social media?
According to many market research reports for online purchasing, social media may limit direct sales, with some studies finding only a rate of 1-5 per cent of ecommerce sales are directly attributed to selling through social media. But don’t be fooled: Social media marketing has an enormous role to play in supplementing and triggering the […]
READ MORE15 ways to smash your social media strategy with Twitter
Twitter may well be the social media platform that offers the biggest punch, yet for the smallest amount of content shared. With each tweet limited to just 140 characters, users are forced to be brief and to the point. Yet using the Twitter social media platform as part of a business marketing strategy is an […]
READ MOREThe importance of storytelling and how social media can help
Human beings love stories. We tell and listen to them every single day. Think about your conversations – on the phone, over a coffee, at the dinner table, in bed at night with your significant other. Think about your leisure: watching television or a movie, going to the theatre, listening to radio chat programs, watching […]
READ MOREThe Power of Small and B1G1 – One year on…
How time flies! March 2015 I published an article about meeting the chairman of B1G1 – Business for Good and how it changed my life. Paul Dunn’s outstanding presentation introduced me to the concept of “The Power of Small” and how small but regular contributions by normal individuals and everyday businesses eventually add up to […]
READ MOREHow to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers in 2015. That’s the word from Social Media Examiner. And 66 per cent of marketers plan to increase their use of Twitter, YouTube and LinkedIn […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
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