Social media trends are an ever-evolving entity, with exciting new developments happening all of the time. Not only great for casual and personal users of social media platforms, new developments in how we can use social media and the tools available to us are a boon for social media advertising. Trends come and go, but […]
READ MOREOops! Top social media fails
A great social media marketing campaign can launch a brand into the stratosphere. It’s every marketer’s goal and dream to devise a clever, innovative and memorable social media campaign that will garner positive attention, be interacted with and shared, and take on a life of its own. Yet not all social media campaigns are successful […]
READ MOREPromote your small business locally on social media
While it’s certainly true that, thanks to the internet, even the smallest business can be a global contender, many small businesses have their focus on local markets. When local consumers can find you online, your business can grow a loyal customer base – and let’s face it, many of us prefer to support local businesses […]
READ MORE13 super tips for selling on Social Media
Having a business social media presence is all about expanding your reach as a brand and enhancing your bottom line – and this means increasing sales. Selling on social media requires a specific approach which will capture the interest of consumers in such a way that they are keen to click through to your website […]
READ MORESocial media metrics: Measuring the success of your campaign
Social media is a huge driving force for modern marketing interactions and it’s one of the most cost effective ways to increase the visibility and reach of your brand. By using social media, companies can cleverly leverage peer-to-peer influence in order to foster and maintain relationships that are mutually beneficial. Yet social media efforts need […]
READ MOREBeware of these social media blunders!
We’ve talked a lot in previous articles about the various ways to ensure the success of your social media marketing campaign. But what about the things you should actively avoid? Both as a business, and even personally? Look around the web and there are plenty examples of social media marketing mistakes. These can be simple […]
READ MORESocial media for business: The biggest mistakes to avoid
Having a well-planned and targeted social media marketing strategy for your business is an important and efficient way to broaden your reach, showcase your brand, capture new customers, and strengthen your position in a competitive marketplace. There is, however, a risk that, if you don’t know what you’re doing at every turn, you may be […]
READ MOREKiller must-use social media tools for business
As a small to medium business owner, social media is a fabulous resource for brand promotion and identity building. It is, in fact, critical for small business to have an active and effective social media presence. The free-to-use platforms each have their own unique benefits to business marketers and finding the right ones to use […]
READ MORESocial Selling – What you need to know
When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing and sales channel. In fact, market research shows that almost 80 per cent of salespeople who invest in a strategy for […]
READ MORESocial media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
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