Human beings love stories. We tell and listen to them every single day. Think about your conversations – on the phone, over a coffee, at the dinner table, in bed at night with your significant other. Think about your leisure: watching television or a movie, going to the theatre, listening to radio chat programs, watching […]
READ MOREHow to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers in 2015. That’s the word from Social Media Examiner. And 66 per cent of marketers plan to increase their use of Twitter, YouTube and LinkedIn […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
READ MORE26 social media etiquette tips for business owners
In no particular order, here are general rules of etiquette that can be applied across all social platforms… Complete all online profiles succinctly and use your real name/business name and a photograph of either yourself or your company logo. Create content on the main profile that details clearly who you are and who your target […]
READ MORESocial media hot tip: Know your target audience
When any social media marketing activities are undertaken, it is critical to know your target audience. This is my hottest social media tip. The key to success with your social media plan is to understand your social media audience – both to identify which social platforms you should be using as a business owner and […]
READ MOREHow to succeed as a social media professional in 10 steps
As a business owner, a brand or a marketer, you need to be able to listen to consumers and adapt your social media strategies to comply with a fast-paced focus on interaction and engagement with your followers. This will allow you to elicit and respond to online conversations about your brand, services, products and industry […]
READ MOREPersuade and influence for success with social media marketing
The entire point of any marketing strategy is to persuade and influence your audience. This is no different when it comes to social networking for business, and the very best social media campaigns are geared towards persuading the audience towards a certain, pre-ordained outcome. Persuasion is defined as the process by which one can change […]
READ MOREBusiness owners: Here’s a social media platform roundup
We have all heard of the big social media platforms: Facebook, Twitter, LinkedIn and Instagram – if you haven’t or you’re new to social media, we’ll give you the low-down in a minute. But these popular platforms represent just the very tip of the social media iceberg. There are many, many platforms active and waiting […]
READ MORESocial media: It’s all about connecting and conversing
Successful use of social media requires a two-way conversation; the entire point of the platform is to connect and converse. This is true for personal social accounts, but even more so for business accounts, which are used as part of a successful social media marketing strategy. Social media is arguably the farthest-reaching element to arise […]
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