A recent study published in the journal of Psychology of Popular Media Culture, raises some interesting discussion regarding profile images used on your social media profiles. Essentially the article revolves around perception! The people studied were asked to give their opinion of different women relative to how they felt this person, whom they have […]
READ MORE10 things you should have in your social media policy
Chances are your staff members are commenting in social media about your business whether you approve or not. Do you have a social media policy as part of your job description and employment agreement documents? If not you should include one as soon as possible. Why? It will be too late after the fact […]
READ MORE5 Sure fire ways to damage your social media strategy
Social Media for business is certainly a 2 edged sword, implemented correctly it is one of the most powerful tools in most companies arsenals. Getting it wrong is worse than having no strategy at all. Here are 5 common mistakes I see every day, avoid them all and you are on your way […]
READ MOREThe art of testimonials is a changing!
Does your business need testimonials? Let’s face it every business needs testimonials, they are the ultimate social proof or third party endorsement that we excel at what we do. However the days of showing a list of them on a page of your website will no longer cut it in todays digital age. Video […]
READ MOREGot a complaint? How to get a quick resolution using Social Media
More smart companies are turning to their Social Media profiles to monitor and resolve customer service issues. Browse through the Facebook or Twitter profiles for some major banks or insurance companies and you are likely to find plenty of examples. The wait times to speak to someone in customer service for some of our […]
READ MORE5 Reasons most Social Media training events fail to deliver
We have all experienced it! you sign up for a training event, fork over some hard earned cash & put it in the monthly expenses as training, or seminars. The day was fun, action packed with everyone walking away saying what great value it was. Soon after reality sets in & you are back to […]
READ MOREFight back against SPAM!
Let’s face it we all hate spam! Whether is is the edible version (a debatable term in relation to the ham derivative) or the constant bombardment to our in boxes. Spammers have become a headache we all deal with & getting off their lists almost impossible. These days hitting the “Unsubscribe” button can be your […]
READ MOREContent is King
We have all heard the saying in any form of marketing that “Content is King” it is never more true in the pursuit of building great on-line profiles. You can have the best looking website, great branding, all the social media profiles you want, however if you post images of your dog playing with a […]
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