A word which can make or break your business.
Simply put, outreach on LinkedIn can set your company on the right path to financial success or take the wind out of your sails.
If you are on LinkedIn and a fairly active user, you have probably already heard of its “InMail” messaging feature. If you know exactly how to use it, InMail can be a powerful networking tool. Recent studies paint a rosy picture about this:
– 89% of B2B marketers use LinkedIn for the sole purpose of lead generation
– 62% of B2B marketers also said that they are successful in generating leads on LinkedIn
– InMail is rated three times better than emails
But with more and more people using this feature to reap its benefits, how can you make sure that your messages are not “seen zoned”?
Asking a professional connection on LinkedIn for help is an art – do you agree? There is a thin line between being insistent, trying to flatter them and asking a favour because you genuinely value them and need their assistance. What has changed in the last few decades fraught with social connections is the fact that we are all more than happy to help professionally – and LinkedIn makes this process easy for all of us.
LinkedIn InMail: Stand out with your awesome messages
Cold calling and cold messages – the thought of either could make our palms sweaty. But don’t you wish you could weave a perfect message that warrants a positive response?
The right communication takes time and practice, but once you get the hang of it, people will be hooked. Do you want to know how you can win some business through an intro InMail? Read on.
– A catchy subject line: For 82% of users this is the first opportunity you can use to your benefit and grab the attention of your lead. Keep it short, to the point and refrain from being generic. Ask yourself why you are reaching out to this person and how you know them. Do you need advice? Are you seeking a potential business collaboration? Craft a witty message that they just cannot ignore.
– Personalise and make a connection: Do you want people to think that you are spamming them? No. Any mail you send should be personalised. It is okay to use a common template, but if you take a few minutes to make a few tweaks and customisations, it will be worth it. Learn a little bit about the recipient from the LinkedIn profile before you send a message and maybe even reference something!
– Length: Brevity is key. Make your point as quickly and clearly as possible without dilly-dallying. Nobody likes to be bored and everyone is time-crunched. The aim should be to keep it to the point, but at the same time create an interest and prompt an action (with a CTA). A mistake we all make is to share every little detail in the first message – instead, hold back on information until they respond to you showing an interest. Allow for a conversation to take its course!
DID YOU KNOW: InMail messages with less than 100 words tend to get the most responses!
– Timing is everything:Studies tell us that InMail messages sent between 9am and 10am on weekdays have a higher response rate and those messages sent on Saturdays will be 16% less likely to get a response.
– Following up is a good idea: Let’s face it – many of us use LinkedIn in a professional capacity and are often preoccupied with work. There may be times when your recipient has had a busy day and forgot to reply to your message even if they were interested in taking the conversation forward. It is wise to give them some time to respond to you or after a few days you could feel free to drop a polite and warm reminder to get their attention again.
– Have a mutual connection introduce you to your prospect: Cold-messaging may not always work. When you experience times where you hear “no” more often than “yes”, you could try a different strategy. Do you have mutual friends or connections with your prospect? It is always better to have someone vouch for you. Other times, you could also mention your mutual friend in your message.
You can use InMail messaging for four purposes – hiring, sales, career and business. While InMail messaging allows you to reach out to any LinkedIn user, you should try Sponsored InMail as a way to reach out to the people “who matter most to your business” or for lead generation. In other words, these are paid ads.
Sounds fascinating? It is!
You can get your game up by creating campaigns with parameters that you find most suitable and reach out to the perfect audience. Wish to promote your webinar? Selling a new product? Or are you looking for some business collaborations? Use this tool to make it all happen.
Now that you have a few tips, you can start sending InMail messages like an expert! Stop stressing over sending a perfect message, just be yourself.
While you are on this journey, I encourage you to remain positive and patient. Not everyone will be interested in what you have to say or to lend a hand, but keep at it. It is no different from cold-calling – you will find your big client or partner soon enough.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 700 million LinkedIn users
currently active – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart
ways to scale using LinkedIn — Click Here
3. Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and
outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Inner Circle Solo Program on our Free Trial
Click Here for more details
5. Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat