Is your business tapping into the full potential of LinkedIn? Are you harnessing its power to amplify your brand’s visibility, broaden your network, capture leads and conversions, and ultimately enhance your revenue? If not, you’re letting slip by an excellent opportunity that could be a game-changer for your business.
LinkedIn is a robust platform that often goes unnoticed by many enterprises. One of the reasons for this may be due to a lack of understanding about how to effectively integrate LinkedIn into your marketing plan. To help you with this, find below some of the vital building blocks of an effective marketing strategy on LinkedIn.
Using LinkedIn for Your Marketing:
Dispensing Content
LinkedIn has morphed into a channel for disseminating B2B content. Precisely, content that aids brands in positioning themselves as authorities in their industry. For personal accounts, content distribution revolves around establishing your expertise.
You can share your content through these means:
- Posts
- Newsletters
- Case studies
- Reviews and endorsements
- Success stories of customers
- Videos (interviews, snippet webinars, pointers, workshop excerpts)
Here’s an example of a video post:
The platform isn’t just a fantastic arena for business interactions; it also stands as a social hub and a reputable news source.
Here are several methods through which you can utilise the platform to market and circulate news to your clientele:
- Presenting new products currently in your inventory
- Launching fresh services and products
- Broadcasting company updates such as milestones, anniversaries, and new team members
- Announcing upcoming events like Masterclasses, webinars, and live gatherings
- Sharing tales of client triumphs
- Highlighting company achievements
- Teasing forthcoming news and impending milestones.
Lead Generation
LinkedIn is renowned for its potential as a hub for sales and a platform for generating high-quality leads and revenue.
Here are some strategies to attract leads for your business:
- Spotlighting web events, workshops, and Masterclasses
- Leveraging Sales Navigator to pinpoint the ideal prospects
- Employing Lead Magnets (Scorecards, Video Posts, Web Events, Live Events)
- Establishing connections with the right individuals.
Expert Insights to Elevate Your LinkedIn Marketing Game
Typically, after someone glances at your profile and deems you a potential connection, their next stop is your recent updates and posts. LinkedIn offers various content formats such as Updates, Images, Posts, and Newsletters.
Before diving into posting on LinkedIn, it’s crucial to establish a content strategy and monthly posting schedule. We’ve previously delved into content strategy so be sure to check out previous blogs for insights around this topic. Strive for a blend of original and curated content that resonates with your audience.
Maintain a professional tone that aligns with your brand’s ethos. Equally significant is the frequency and timing of your content. Consistency is key, so plan and schedule your posts in advance. For instance, if you’re aiming for 3 weekly posts, ensure you adhere to that schedule. Our team suggests sharing content 3 times a week for optimum impact. Repurposing older content is also a savvy move; share from those you follow or craft your unique content. Variety is key for optimal outcomes.
Embrace Authenticity
LinkedIn may be a professional realm, yet authenticity remains paramount. Project your genuine self to your audience. Avoid appearing robotic; embrace your authentic voice. Injecting humour and casualness into your posts is not to be feared. Humanised and relatable content resonates most, forming the bedrock of a growing following.
Harness Employee Advocacy
Expanding your business and brand’s reach hinges on employee involvement. Encouraging your workforce to champion your business augments engagement and brand visibility. Transforming an employee into a trusted expert in your industry further burnishes your brand’s reputation and amplifies engagement.
Utilise LinkedIn Analytics for Insights
For those employing content strategies on the platform, tapping into LinkedIn Analytics is vital. This tool offers a slew of benefits:
- Pinpoint the most engaging post types
- Identify optimal posting times and frequencies
- Gauge your employees’ impact on your company’s reach
- Evaluate whether your content drives traffic and leads.
Incorporate these insights into your strategy to enhance your LinkedIn performance.
Setting the Stage for Success
Incorporate these refined strategies into your LinkedIn marketing blueprint. Successful accounts strike the right chord with personality, informative content, actionable advice, and a veneer of industry expertise. Position yourself as the go-to authority in your field, and watch engagement, quality leads, and revenue surge from this dynamic platform.
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