LinkedIn is the holy grail for every small or big business out there today and what you will also notice is not every individual or business knows exactly how to use it effectively.
Many assume that LinkedIn works best only to find a new job.
Do you struggle with using LinkedIn to your advantage? Are you attempting to grow your audience and get leads but with no results? Remember this – you are not alone.
If you consider yourself a LinkedIn superstar, kudos! You probably also know for a fact that the best content creators on LinkedIn are not just sharing basic posts and videos, but are going above and beyond to be creative, active and different every step of the way.
With interesting and new ways of content creation at its peak, what every small and upcoming business should focus on is to be selective about who gets your attention. If this is not a part of your content strategy yet, it is time for a revamp now!
The world of marketing, its tactics and trends are never the same and it is getting hard to keep up.
DID YOU KNOW: A research study of marketing trends in 2020 found that B2B marketers use an average of 13 content marketing tactics. Link on words
We are already into the third month in 2020, yet it certainly is not too late for you to act on upping your content game. Here are some tips to help you with that.
Seeking better engagement on LinkedIn? Try this!
A lot of content on LinkedIn or on any other social media platform can be mediocre, boring or redundant – none of which people want to consume day in and day out.
How often do you find yourself scrolling past several posts maybe after reading the first few lines or sometimes without even giving it a chance?
By raising the quality of the content you consume, you’ll raise the quality of the ideas you create. In this day and age we browse faster, more efficiently and often look for the offbeat set of posts out of millions, that can impact us in some way.
If you want to improve your content creation, start by consuming more great content first. That gives you more of a chance of coming up with a winning idea yourself.
Here are a few types of content that perform incredibly well on LinkedIn:
– Blogs: To grow your subscribers list, audience, followers and for a higher return on investment, spend more time on blogs. Research found that 82 per cent of marketers who blog see positive ROI from their inbound marketing. Once your blogs are up on your website, share the goodness with your networks!
– Industry insights:A LinkedIn study found that 6-out-of-every-10 LinkedIn users are interested in industry insights which is the type of content that is on demand among LinkedIn members.
– How-to and list posts: Did you know that LinkedIn blogs with a word count between 1900 and 2000 words perform best and will help you gain a better number of views, likes, comments, and shares? List styled posts are easier to consume, read and absorb. In addition to this, your headline can make or break your LinkedIn post.
What the top LinkedIn performers are doing right and what you should do too!
You could learn a thing or two from your favourite LinkedIn creators that you follow. Here are a few more insights into what you could do differently for your business too:
– Get personal: If you think all you should post on LinkedIn is serious and professional content simply because it is a network for professionals, you could not be more wrong! Getting personal, vulnerable and opening up to your audience and your fellow connections can turn things around for you. Share a problem, ask for advice, share the lessons and failures that you have learned in your journey, or at the end of the day, simply start an interesting conversation!
– Share stories with your audience: “Stories are how you win the world. Stories are what people want to hear. Stories are how we relate to each other,” says Jeff J Hunter, an entrepreneur, internet marketer and branding consultant. Need I say more? It is imperative for you to connect with your audience on a personal level.
– Be consistent: If you have amazing content to share for a few days and then your page remains inactive and silent for the next couple of weeks – do you really think you could retain your audience? Studies show that 60 per cent of content marketers create at least one piece of content each day. What about you? Link on words
As upcoming content creators, many users often overlook and sideline the significance of engaging with their audience and focusing on those select few who really matter to your business.
When you work on your content strategy, I encourage you to factor this in and also keep your company’s goals, values and brand at the core.
By this point you and I both know what social media is all about – communicating with real people, establishing real connections and making a genuine impact on lives the world over. If you are simply active on LinkedIn to have a social presence and join the bandwagon, you will not reap its benefits. Try your hand at these tips on how best to use LinkedIn for business to instill credibility and generate sales leads.
Think leadership and relevance and be incomparable!
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the more than 650 million LinkedIn users currently active –Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn —Click Here
3. Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Influencer Program so you can “Show out” instead of just showing up Click Here for more details
5. Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat