Video has never been bigger, especially on social media. They’re easy to watch on mobile devices, and faster 4G internet makes watching them anywhere easier than ever. Video is a quick way to access information, tips, or just enjoy a good laugh. As a business, you must be taking advantage of this move towards video […]
READ MOREUnderstanding Facebook Insights
Even if it feels as though you’ll never quite understand Facebook, or perhaps you’re not overly active on social media, we all recognise that Facebook and social media platforms in general, are powerful marketing and communication tools, allowing you to connect with your target audience and deliver content that they enjoy. But what makes […]
READ MOREPOST IDEAS: What to write about on social media when you get stuck
Attention business owners: Do you have this problem with your content and social media accounts… You’ve got great intentions and you’ve scheduled some time to sit down and create your social media content … content for LinkedIn, Facebook, Instagram, Google Plus and YouTube – and all the others! You’re all fired up and […]
READ MOREThe rise and rise of storytelling in content marketing
Question: Stories … where would business, content and social media be without them? Think Instagram, SnapChat, and Facebook, and just your content in general. Do you use stories to get your information across? We can thank SnapChat really for the reintroduction to stories in our business marketing efforts and strategies. It was in 2013 that Snapchat […]
READ MORESocial media tactics to boost engagement: PART TWO
Social media marketing and its value for branding require you as a marketer or business owner to be well apprised of the various tactics for boosting engagement over this medium. Following on from last week’s post, here are more clever social media engagement ideas: tips and tactics that you can use to maximise the effectiveness […]
READ MORESocial media tactics to boost engagement – PART ONE
Using social media for business marketing and branding is incredibly effective, BUT… it won’t be worthwhile unless there is a high rate of engagement for your posts from social audiences and consumers. Engagement and interaction with your social media offerings is the key to success, and you need to know how to engage audiences in […]
READ MOREInnovative tricks to create sharable content on Facebook
FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
READ MOREWant to do social media extraordinarily? Here’s a comprehensive checklist
Building and managing a positive and effective presence on social media for business is an immense undertaking. There is a lot that needs to be done, and it can be difficult to keep all aspects of social media marketing working well. One of the most valuable tips for social media marketing we can offer is […]
READ MORE6 Examples of Ecommerce Companies Owning Their Social Space
When it comes to ecommerce, there’s no greater way to gain consumers’ attention and grow your business than by harnessing the power of social media. They say that content is king, but in this day and age, your content will only get so far if you don’t use a range of social media channels to […]
READ MOREUse your competitors to your benefit on social media
Clever use of social media for your business requires some research and, more specifically, social media competitive analysis – or analysis of what your competitors are doing on social media. Social media is rather unique in that it provides a level playing field for business marketing; no matter the size or nature of your business, […]
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