Why You Need A LinkedIn Company Page Today!

One of the first questions my clients ask me is whether they need a company page for their business as well as their personal LinkedIn page. My answer is always YES!

What are LinkedIn company pages?

They are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. If you are a business – solo or global, you should have a Company Page on LinkedIn.

Before I get into the why, lets first get back to basics. The best foundation for building traction for your business on LinkedIn is still to start with a very good personal Profile and content strategy.

While you may think that promoting the company’s brand should come first, that’s not how LinkedIn works. The personal page and sharing high-value content under your own name are the keys to establishing credibility and building trust-based engagement over time.

That’s certainly where you should focus to begin with. But on its own, that’s not enough. To truly leverage all the advantages of this powerful platform you also need to maintain a professionally presented company page.

Here’s why:

Increased online presence

It gives your business another chance to be found by prospective customers doing an online search. Your company page link will feature in internet search results. But not if you don’t have one. That would be like opening a retail store with no signage.

More website traffic

You can publish content from your company website on your LinkedIn company page which will tend to drive traffic from LinkedIn visits back to your website. And when that starts to happen your site should start performing better in Google searches. Not if you don’t have a company page though.

Events and Promotions

Any events or special promotions you are running can easily be featured on your LinkedIn company page, potentially getting more attention and sign-ups at webinars and similar events. If you do run an event the registration process allows you to collect opt-in email addresses that you can use for follow-up and permission based marketing. Not so easy just from a personal page.

Employee and customer engagement

Getting all your staff set up on LinkedIn and listed on your company page helps them to feel part of something bigger. It also presents a more human face to your customers and prospects than a rather detached “information only” page.

Helps your team share quality content

Anything you post on the company page can easily be shared by your employees on their own profiles. While that certainly helps to build their presence on LinkedIn it can also dramatically extend the reach of your company page to a wider audience, leading to more sales leads.

Talent Sourcing

Job seekers are much more proactive these days. When you’re hiring you want access to well informed, motivated talent. If you’ve been publishing relevant content individually and running an effective company page it’s likely that some of the best candidates are following you and your company. If you don’t have a company page they’ll be following your competitors.

Take a look at our Prominence Global company page to see what we mean.

We know it can be daunting to know where to start with all this but help is at hand.

How to create a LinkedIn Company Page

If you haven’t already created a personal LinkedIn account, please set one up first.

Now let’s take a look at the step by step guide to creating a LinkedIn company page.

Jump on the “Create a LinkedIn page” page, then select Company.
Fill in your company details. A page preview will display how it looks as you add your content. Choose a suitable URL for your brand. If you can, make it the same as your username on other social platforms.
Upload your company logo and add your tagline.
Click on Create Page.
Now its time to complete your page with a little more detail. Add your website URL, a description with keywords and your location.
Continue completing your page with a content post and relevant hashtags.
Please don’t forget to add a cover image. Currently, a 1128px by 191px format is recommended.
Invite your connections to follow you and get that audience growing!

P.S. Here are 5 ways we can help you accelerate your Lead Generation results:

1. Grab our free 4-Week LinkedIn Profile Optimisation Course

It’s the road map to positioning your profile in the top 5% of the 800+ million LinkedIn members – Click Here

2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too

It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here

3. Take our FREE LinkedIn Productivity Assessment

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4. Join our LinkedIn Inner Circle Solo Program Click Here for more details

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Ingrid Thompson

23:55 20 Jun 18

I met Jon a couple of years ago and was immediately impressed with the way he listens to what people are saying; a rare trait today! The websites he has worked on a stunning and so it was a simple choice when it came to updating my website.Jon has a system for creating websites and he and his team follow the steps. The end result is a stunning website and happy clients.Every step of the way I felt I was in "good hand". The team at Five by Five are professional and they know what they are doing.The original price seemed quite a lot of money to me at the time. These guys are not cheap.Now that my site is complete I know exactly where the value is.A calm team of professionals who respond to every question as if I was their only client. Nothing was too much trouble. Every time I asked about some thing it was responded with positive approach. Carla project manages with a truly caring approach, explaining and helping to understand the tricky bits. Sam's design is where the magic is.When I fell behind one of my deadlines they said "Take care of yourself and we'll get it all back on track as soon as everyone is ready" If you want a professional team to build you a stunning and fully functional website, Jon and the team at Five by Five are for you!Thank you for my new website.

Catherine Isaacs

08:14 16 May 18

Above and beyond.. the team at 5x5 are dedicated to ensuring you get the outcome that your business deserves when it comes to Web Design and customer service. The website they designed for our company is fantastic and functional. It is a work in progress too which they are always happy to adjust and work on where needed. Would highly recommend this business.

Dane Crandon

04:41 27 Apr 18

Five by Five is an amazing company. I am so impressed with their team as they all exceeded my expectations. Carla is so patient and helpful it was a true joy to work with her. Sam did a great job on the design of my site, his work and input was a real asset to the entire project. Thanks guys!

Hitesh Doshi

11:30 28 Apr 18

Very happy with our website that was designed and delivered by Five by Five. Project delivery processes were very impressive! Jon, Carla and the entire team was very helpful throughout the project and accommodated every little request. Highly recommend them for website development for any businesses. :)

Macushla Collins

02:00 06 Jul 18

I have worked with Jon and the FivebyFive team on many website projects. My experience with FivebyFive has shown their approach to website development balances creative design with a clear and structured process that ultimately results in a product clients feel happy with. Where challenges arise, they have been open to feedback and willing to do what's required to make sure the client's specific needs and objectives are met. I'm happy to recommend FivebyFive to any business owner wants their website to look great and perform well too.

Darren Finkelstein

02:09 09 Jul 18

This is our second site built by FiveByFive together with numerous landing pages. Jon, Carla, Sam and the team and the best in the business. We are always thrilled with the results, they built to budget and deliver on time. It's simply good for our business.

Shaun Attwood

21:00 24 Jul 18

We had a great experience working with 5X5 on our recently completed web design project. Their knowledge and experience in design, web development and project management has resulted in a great end result that truly is a 'great looking, high performing website'! I have already recommended them to others. Thanks again Carla, Sam and Jon for your hard work and attention to detail.

Catie Kerris

00:51 26 Jul 18

5 stars for 5x5 seems quite fitting, though I would give 6 stars if I could! Jon, Carla and the rest of the 5x5 team have made the usually arduous task of creating a new website not just painless, but enjoyable. The whole team is professional and knowledgeable, they have excellent communication skills and were quick to turn around any request we threw at them. They also nailed the design of the new website on the first go, which was nothing short of amazing. Highly recommend these guys for any and all web design needs. I've already recommended them to another client. Thanks 5x5 team for the excellent work!

Grant Rowley

00:36 10 Aug 18

The team at Five by Five have been a pleasure to deal with. Professional, efficient and deadline oriented. 100 percent recommend to any business or individual looking for a complete website solution

Justin Brosnan

05:42 14 Aug 18

Jon and the Five by Five team are truly a one-of-a-kind organisation. Offering amazing communication, great attention to detail, and the rare ability to listen to exactly what you as a client are after and turn it into a reality; I cannot recommend them highly enough! Jon and his team always meet deadlines and their support team/desk provide extremely timely solutions to any and all issues that may arise. Most importantly, the websites that they produce are world-class!

Angela Lynch

03:56 16 Aug 18

Five by Five were a joy to work with. They really know their stuff and made the whole website redesign process seamless. Their care package is fantastic – they’re very responsive. Feedback on our new website has been very positive.

David Thorn

10:59 21 Aug 18

Great engagement from day 1. Five by Five are a highly professional team who ensure that no client moves on from their website design experience disappointed. Very prompt responses to all my requests for action. Delighted with the finished product. Highly complimentary reaction from clients, investors and business contacts about the website too which is great third party validation of Five by Five's work. They have delivered an excellent outcome for the investment made.

Greg Layton

10:51 03 Sep 18

I worked with Five by Five over a couple of months to build a new website for Chief Maker. They were just superb on every level. Never missed a meeting, had the smoothest go-lives every time and communicated with a clarity I've never experienced in tech projects. And the site looked incredible and worked seamlessly. I used to outsource to cheap overseas operators and will never do that again after working with Five by Five.

Charlotte Layton

04:12 17 Sep 18

We had such a great experience working with Jon, Carla, Sam and all the team at Five by Five. The process of redeveloping our website was made easy and efficient. They have such good systems in place that nothing was missed and all the details were covered, without me having to chase anything up. I've worked on previous website projects where it's been full of stress, but this was so different. These guys are brilliant - total pros!

Sophie Hall

04:56 21 Sep 18

The Team at Five By Five are awesome! Their communication is second to none, keeping me informed every step of the process and making updates very promptly. My communication was primarily with Carla who was an absolute delight to work with. Can't recommend Five by Five highly enough!

Katherine Barnett

01:01 17 Oct 18

I've used the five by five team on two of my website projects and cannot fault them. Sam is a brilliant designer, Jon really knows his stuff and Carla is an amazing project manager. A highly professional team and I am so pleased with the finished product.

Janelle Gonzalez

04:19 30 Oct 18

Loved working with 5x5 and really really love our new website. The team are very easy to deal with, nothing was ever a problem. I do like the systems 5x5 use which makes life so much easier on the client side. The post build support has also been fantastic, ensuring everything is working smoothly. Highly recommend!!

Lewis Bulley

03:35 01 Nov 18

Working with the whole team at Five by Five, especially our project manager Carla, was a breeze. Super helpful, full of great ideas and really on the ball. We had a big project which had lots of moving parts and they were on top of everything the whole way through. They were able to advise the best route to go, in both usability and visually on the site, and recommend some great third-party companies to work with on other parts of the project, too. Highly, highly recommend Five by Five.

Sarah Garner

04:39 10 Dec 18

5By5 was incredible to work with, from start to finish the client experience and attention to detail was second to none! Highly recommend them for websites both big and small! Thank you so much

Catherine Brooks

06:47 21 Jan 19

Outstanding service, design and implementation of a complex website. I wouldn't hesitate to recommend 5x5 for a project of any size. Looking forward to working with the team again in the future.

Rachada Tepsatra

06:18 01 Feb 19

This is our one year anniversary of our website and while it's taken us a year (our fault!) to write this review, it says a lot that a year on, we still are so very grateful to 5x5 for helping us bring our website to life. As designers ourselves, we had a clear vision for how we wanted our website to look and behave. After comparing 3 web agencies across the country, it was Jon who won us over by video calling us to introduce himself in person and really listening to our needs. The entire team that we worked with made up of Jon, Carla, Sam are consummate professionals and we loved their super-organised approach and tools to facilitate the process. Thank you for building our design and making it world-class!

Justin Keating

03:29 07 Feb 19

A1+ experience, on the entire website build process. Jon, Carla and the team at 5x5 really listen to your needs and nothing is too much trouble. I can and have recommended 5x5 to friends and family.

Ben Young

07:10 08 Feb 19

Excellent level of service. The design exceeded my expectations. I am very pleased with the end result.

Benchmark Physiotherapy

06:39 05 Mar 19

I worked closely with Carla and the 5by5 team and can say the entire experience was professional and well worth the money spent. Fantastic attention to detail and excellent service. Highly recommend.

Annie Medwin

23:39 05 Mar 19

Such an amazing experience from start to finish, these guys know how to deliver when it comes to customer service and positive experiences. They are well planned out on every aspect of the project and you constantly feel assisted through the whole journey. And to top it of the end product is perfect!

Sarah Follent

00:02 28 Mar 19

Jon and the team at Five by Five are an absolute delight to work with! Five by Five host, assist me in managing and designing a number of our sites for both Brisbane Family Law Centre and Happy Lawyer Happy Life. I find the communication between both Jon and the team clear, helpful and always a pleasure to receive in my busy inbox. Jon knows his stuff!! And, I cannot recommend his services, business relationships and expertise enough. A BIG thank you. SarahDesign and Creative Director @ BFLC and Happy Lawyer Happy Life.

Lisa Hughes

01:46 18 Apr 19

We have just launched our website designed by five by five. The whole process has been super easy and we've been guided along the way by their amazing team. The service has been above and beyond, and the quality of their work is amazing. We're are so excited to be moving onto their support package now, and receiving their help to make our website a stand out in our field.

Rhonda Ward

03:42 19 May 19

Highly recommend Jon, Tammy, Leo & The Five by Five team. Such a pleasure to work with. Fantastic service and so helpful with regular communication and guidance along the way.

Kath Green

01:43 22 May 19

I feel so blessed to have been introduced to Jon and his team at Five by Five. They have created a new website for my law firm that captures exactly what I asked them too. I could not recommend them more highly. Great work team and THANK YOU!

Greg Thomas

06:04 19 Jun 19

Brilliant service and knowledgeable advice. Second to none. I am very happy to recommend to anyone seeking this service and advice. Sincerely.

Fiona Knurek

02:27 21 Jun 19

Carla Schesser was great. She worked diligently on my webpage and responded to emails and any questions I had quickly. I loved the final result. I Would be happy to work with her again in the future!

Grant Walker Parts

05:35 26 Jun 19

Five by Five have now created 3 websites for us (srpauto.com.au our latest) and we couldn't be happier. Their attention to detail is second to none. Thank you to Jon, Carla and the team at Five by Five

Tin Hua

03:41 28 Jun 19

The team at 5x5 are awesome to work with. Massive improvement over our old site. Great communication, responsive to our requests and overall a very smooth and painless project. Thanks Carla and Jon.

Anna Clemann

23:06 03 Jul 19

A massive thank you to John, Carla, Sam and the team at 5x5 for their amazing service. We couldn't be happier with the end result and for their patience while we got everything sorted. Their professionalism is second to none and the fact that you were with us every step of the way made everything so much easier. If you're thinking about a new website, don't look any further, 5x5 is simply the best at what they do.

Sarah Thapa

06:08 16 Jul 19

The Five by Five team have done an amazing job designing a new website for The Migration Agency to not only look good but help build engagement and convert traffic into customers. They made the project run smoothly from initial idea, to design and development, and launch. They made sure that I loved every aspect of the site and nothing was too much to ask. I would highly recommend them to any business looking to positively convey their brand online.

Rachael Keuning

23:05 21 Jul 19

Five by Five are an amazing team of developers. They are incredibly patient and dedicated with skills and vision far beyond my expectations. Carla, Jon, and the team worked tirelessly with me to bring the most perfect website to life. They have given Walsh Accountants an online presence that I feel matches our team perfectly. Couldn't be happier with our website - Thank you!

Graeme Cowan

05:38 06 Aug 19

Jon and the team created a great website for my business. They understood my vision and were happy to incorporate numerous changes.

Cosmetic Skin Therapies

01:20 22 Aug 19

I can't speak highly enough of 5x5! Not only did Sam do an incredible job on our new logo and branding, Carla and the team built us an AMAZING website that we just love - and the feedback we've received since launching only further confirms that. If you are looking to raise the bar in your business then you need 5x5 to take the weight of assisting with design and building your brand through your online presence. I'd give them 6 stars if I could! Thanks again team. Carol Morgan - COO

Kim Nicholls

23:50 11 Sep 19

The team at Five By Five are exceptional - the process of designing our website was organised, clear and they provided all the guidance we needed. The service we received can only be described as above and beyond, and they operate with the upmost professionalism. We had big plans and goals for our website, and Five By Five helped us achieve them step by step. In my opinion, Five By Five would have to be one of the market leaders of high impact, high conversion websites... they have the design skills, technical abilities, and processes to deliver exceptional outcomes, and will do what it takes to ensure your vision comes to life. Thanks to Five By Five, we have a website that we are incredibly proud of, and cannot thank the team enough for bringing our company vision to life.

Lorraine Murray

05:59 19 Sep 19

The team at Five by Five have been amazing to deal with. The level of communication and support during the website development was very professional which has given me a high level of confidence in what to expect in on-going support and website management. Carla Schesser was our production manager for the website design and development. Always on top of the next step and communicating regularly, Carla has been a pleasure to work with. Today we had a training session and Carla's explanation of how to edit and update the website was very thorough and was conducted in a clear and concise way. I would highly recommend Five by Five to anyone wanting the develop a new website, as I felt there was a genuine interest in understanding the type of look I wanted and what was important to convey to potential customers.

Diana Faraj

06:59 10 Oct 19

I assigned five by five to create a new website for my company with a strict deadline. They delivered an outstanding result right on time and executed everything they promised. The overall team and they way they engage with their clients is exceptionally professional and very easy to work with. I am so impressed with their style of work and their performance. They are super fantastic and absolutely love their work!

Louise Pillidge

23:32 28 Nov 19

A massive THANK YOU to Carla, Gaby, Jon, Sam and the whole Five by Five team for an incredible experience in designing our new Crest Accountants website. The level of professionalism, communication and attention detail was exceptional throughout the entire process including the design, development and launch of our site. I would highly recommend Five by Five to anyone looking to create an impressive one-of-a kind website!

Dave Eddy

23:30 05 Dec 19

We collaborated with the team at Five by Five on a mutual client's web project and wow – they were amazing. So professional, organised and friendly. Highly recommend these guys! :)

Matthew Mason

06:04 10 Dec 19

The 5x5 team were great with their communications and timely response. Carla was a brilliant project manager, keeping everything on schedule and ensuring everyone was on the same page.

Andy Gray

04:49 11 Dec 19

The team at Five by Five are fantastic. So meticulous and professional. They leave no stone unturned to deliver the best possible website for your business. I couldn't be happier. Awesome job Jon and his wonderful team of experts!

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Why You Need A LinkedIn Company Page Today!