We’ve talked a lot in previous articles about the various ways to ensure the success of your social media marketing campaign. But what about the things you should actively avoid? Both as a business, and even personally? Look around the web and there are plenty examples of social media marketing mistakes. These can be simple […]
READ MOREInstagram Stories: An exciting new tool for business marketing
There are more and more methods of digital marketing evolving all of the time – and social media channels are leading the charge when it comes to effective, cost-efficient marketing. Using Instagram for business, particularly if you have an image-based brand, is a no-brainer. And now there is an exciting new feature for Instagram users […]
READ MOREInstagram-When images matter most-19 marketing tips for success
Instagram is here to stay! We have talked a lot about using Facebook, Twitter and LinkedIn for social media marketing purposes, and the value of these to brand building and overall consumer engagement can’t be understated. So too, are some other social media platforms incredibly worthwhile investing your marketing strategy’s time and effort in and, […]
READ MORETips for marketing and blogging on LinkedIn
Have you ever considered LinkedIn for growing your career or your business? LinkedIn is the social media channel for professionals to interact and engage in a professional way. Unlike other social media platforms, LinkedIn is all about it users’ professional lives and profiles. It is also a premium channel to enlist for using social media […]
READ MORELinkedIn: Latest news and social snippets
LinkedIn is ever evolving – perhaps to an even greater extent than other social platforms. As a user of the “platform for professionals”, you really need to be on top of changes and new features so that you can make the most out of everything is has to offer to you both as an individual […]
READ MORE13 of the world’s cleverest social marketing campaigns
When you embark on a social marketing campaign for your business, you naturally want it to succeed. For this to be possible, you need to be innovative, clever and provide something a little different from what your competition is doing. It’s important to not copy what others are doing in their social marketing, but you […]
READ MOREUsing Twitter for business – get it right
So Twitter By now we all know how valuable and important it is to include social media in your business marketing strategy and one aspect almost all businesses can benefit from is having a Twitter marketing campaign. The effectiveness of said campaign will depend on much more than simply Tweeting randomly! When using Twitter for […]
READ MORESocial media for business: The biggest mistakes to avoid
Having a well-planned and targeted social media marketing strategy for your business is an important and efficient way to broaden your reach, showcase your brand, capture new customers, and strengthen your position in a competitive marketplace. There is, however, a risk that, if you don’t know what you’re doing at every turn, you may be […]
READ MOREKiller must-use social media tools for business
As a small to medium business owner, social media is a fabulous resource for brand promotion and identity building. It is, in fact, critical for small business to have an active and effective social media presence. The free-to-use platforms each have their own unique benefits to business marketers and finding the right ones to use […]
READ MOREContent writing tips for social media success
Content writing is the art of storytelling in a powerful way to engage consumers with your brand, and its use extends to social media. There is also a science to social media writing, and doing it effectively can make the difference between a social media marketing campaign that is adequate and one that launches your […]
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