Have you considered using Twitter for business marketing? You should! Twitter provides an enormous amount of value to its users, and business users are no exception. Just a snapshot of the benefits of using Twitter for business includes: Fast and concise communication with customers and interested consumers, sharing relevant information instantaneously with an appropriate […]
READ MOREHow to Find Your Social Audience
Having a strong presence on social media is the key to success in this form of marketing. There is no better, or easier way to build relationships with consumers than by the interactions that social media promotes. The size of your social audience, or the number of followers you have, can be a source of […]
READ MOREHow Often Should I Be Posting to Social Media for My Brand?
Posting to social media in today’s digital marketplace is a must for any business owner who is committed to growing their brand. Yet the question of how often to be posting is not so simply answered. Additionally, the time commitment of posting can be intrusive for many busy brand managers and business owners. Surely there […]
READ MORE10 trends in social media to watch for 2017
Social media trends are an ever-evolving entity, with exciting new developments happening all of the time. Not only great for casual and personal users of social media platforms, new developments in how we can use social media and the tools available to us are a boon for social media advertising. Trends come and go, but […]
READ MOREOops! Top social media fails
A great social media marketing campaign can launch a brand into the stratosphere. It’s every marketer’s goal and dream to devise a clever, innovative and memorable social media campaign that will garner positive attention, be interacted with and shared, and take on a life of its own. Yet not all social media campaigns are successful […]
READ MOREAdvertising on Instagram: Everything you need to know
Instagram’s popularity has grown exponentially since its launch in 2010 and today it has more than 500 million active users. It is one of the world’s biggest social media marketing platforms, and as such, it should be harnessed for advertising your business. Since its birth in 2010, Instagram has evolved enormously and today is the […]
READ MOREPromote your small business locally on social media
While it’s certainly true that, thanks to the internet, even the smallest business can be a global contender, many small businesses have their focus on local markets. When local consumers can find you online, your business can grow a loyal customer base – and let’s face it, many of us prefer to support local businesses […]
READ MOREHow to build a powerful network on Twitter
We all know by now that social networking for business delivers great rewards when you do it well. Nobody could have imagined a decade and a half ago how much social media would change how we communicate, how we connect and how we do business, from digital marketing to lead generation, and even to sales. […]
READ MORE13 super tips for selling on Social Media
Having a business social media presence is all about expanding your reach as a brand and enhancing your bottom line – and this means increasing sales. Selling on social media requires a specific approach which will capture the interest of consumers in such a way that they are keen to click through to your website […]
READ MORESocial media and SEO: What you need to know
Using social media for business marketing is not the only reason to embrace social platforms for commercial reasons. Social media is also a great tool to use for search engine optimisation (SEO). What is SEO? SEO, or search engine optimisation, is the process digital marketers use to encourage organic traffic online to a particular website. […]
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