PART 2 We recently looked at what can be learned about your business competitors from their Facebook profiles, predominantly how they utilise Facebook for their marketing strategy and who they are marketing to. There is much more to be found, however, and Facebook for business can be an educational tool as much as it is […]
READ MOREFacebook Insights for business: Learn from your competitors
PART 1 Over the next two blog posts we are looking at what your competition gets up to on Facebook, how you can stalk them effectively in stealth mode and what lessons you can learn from them so you don’t make mistakes. Here’s the first instalment… Social media is a critical aspect of today’s marketing […]
READ MORE26 social media etiquette tips for business owners
In no particular order, here are general rules of etiquette that can be applied across all social platforms… Complete all online profiles succinctly and use your real name/business name and a photograph of either yourself or your company logo. Create content on the main profile that details clearly who you are and who your target […]
READ MORESocial media hot tip: Know your target audience
When any social media marketing activities are undertaken, it is critical to know your target audience. This is my hottest social media tip. The key to success with your social media plan is to understand your social media audience – both to identify which social platforms you should be using as a business owner and […]
READ MOREHow to succeed as a social media professional in 10 steps
As a business owner, a brand or a marketer, you need to be able to listen to consumers and adapt your social media strategies to comply with a fast-paced focus on interaction and engagement with your followers. This will allow you to elicit and respond to online conversations about your brand, services, products and industry […]
READ MOREPersuade and influence for success with social media marketing
The entire point of any marketing strategy is to persuade and influence your audience. This is no different when it comes to social networking for business, and the very best social media campaigns are geared towards persuading the audience towards a certain, pre-ordained outcome. Persuasion is defined as the process by which one can change […]
READ MOREBusiness owners: Here’s a social media platform roundup
We have all heard of the big social media platforms: Facebook, Twitter, LinkedIn and Instagram – if you haven’t or you’re new to social media, we’ll give you the low-down in a minute. But these popular platforms represent just the very tip of the social media iceberg. There are many, many platforms active and waiting […]
READ MORESnapchat 101 – Harness its power for social media marketing
Innovative business owners are beginning to discover that Snapchat can be very effective when used as part of their social media marketing campaign. Snapchat is currently one of the fastest-growing social media networks. It is fast attaining a vital role in global social media marketing strategies. Never heard of it? Or you have heard of […]
READ MORESocial media: It’s all about connecting and conversing
Successful use of social media requires a two-way conversation; the entire point of the platform is to connect and converse. This is true for personal social accounts, but even more so for business accounts, which are used as part of a successful social media marketing strategy. Social media is arguably the farthest-reaching element to arise […]
READ MOREAre you making these 9 social media marketing mistakes?
All savvy business owners adopt strategies for marketing through social media because they know it is an integral component of any modern marketing strategy, to propel a brand or business quickly and to give it wide exposure on a potentially global scale. There is a plethora of social media tips and tricks that marketers can […]
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