You send the perfect connection request in mid-December. Crickets. You reach out to a prospect during their company’s year-end planning in November. Nothing. You launch a campaign targeting financial services professionals in March. Suddenly, everyone’s too busy to respond. Sound familiar? Timing matters just as much as messaging. After working with thousands of clients across […]
READ MOREHow to Stay Authentic During Tough Times
You’ve just lost your biggest client. Your business partner has walked out. The product launch failed spectacularly. Your company is going through redundancies. You’re facing a personal health crisis that’s affecting your ability to work. Now you’re staring at LinkedIn, wondering: Do I acknowledge this publicly? Do I pretend everything’s fine? Do I go silent […]
READ MOREThe LinkedIn Double-Down Strategy
If you’ve ever poured real thought into a LinkedIn post only to see it slip quietly past your network, you’re not alone. You share insights that matter, but the reaction is silence. You notice someone else’s casual comment catches fire with engagement, and you wonder what the difference is. It’s not luck, timing, or […]
READ MOREYour LinkedIn Profile Views Don’t Matter.
Be honest. Who hasn’t checked their LinkedIn profile views and felt a little thrill of satisfaction? I’ve fallen into the same trap, thinking more eyeballs on my profile would mean more opportunities, better leads, and faster business growth. It’s easy to get swept up in those numbers. LinkedIn even makes a point of notifying […]
READ MORELinkedIn Video Posts Or Text Posts: Which Works Best?
I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREHow to Build a Lead Generation Engine on LinkedIn
If you’ve ever wondered how some business leaders seem to have a steady stream of LinkedIn leads while other people struggle, you’re not alone. Over the years, I’ve worked with professionals across the globe who want to turn LinkedIn from a digital Rolodex into a true lead generation engine. Here’s the good news! With the […]
READ MOREAvoid the Biggest Mistakes in LinkedIn Lead Generation
If you’ve spent enough time on LinkedIn, I don’t need to convince you – LinkedIn is the most powerful platform for lead generation. It’s also, unfortunately, one of the easiest places to get it wrong. I’ve seen brilliant professionals and teams sabotage their own results with clearly avoidable mistakes. Here’s how you can avoid making […]
READ MORETrue Influence is a Long Game
Building your personal brand online is not a once-off event. Building true influence is a long game, and when you commit to playing it, you need one fundamental thing: consistency. Building your brand and curating your influence on LinkedIn requires consistent effort, a clear strategy, and a commitment to showing up day after day, week […]
READ MOREThe Three Drivers of Influence on LinkedIn
If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MORETurn your LinkedIn Network into a Cheer Squad
Everyone loves to have fans, but how do you turn your connections into advocates for your personal brand? After all, you’re not on LinkedIn just because you have some time to waste. You’re on LinkedIn to build your network in a purposeful way that enables you to build your business and your online reputation. Part […]
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