Social Media for business is certainly a 2 edged sword, implemented correctly it is one of the most powerful tools in most companies arsenals. Getting it wrong is worse than having no strategy at all. Here are 5 common mistakes I see every day, avoid them all and you are on your way […]
READ MOREHow to build your List using Pinterest
You don’t have to look too deep in social media circles for positive stories about Pinterest. During a recent round of fund raising this phenomenal platform was valued at $5 Billion, it is here to stay. The statistics on sales conversions are staggering, with 4 times the traffic to an end purchase than twitter […]
READ MOREThe art of testimonials is a changing!
Does your business need testimonials? Let’s face it every business needs testimonials, they are the ultimate social proof or third party endorsement that we excel at what we do. However the days of showing a list of them on a page of your website will no longer cut it in todays digital age. Video […]
READ MORETracking Pinterest Traffic with Google Analytics
So you now have a regular schedule pinning great content to Pinterest with links back to your website or landing pages, hopefully you are even getting some re-pins and extending your reach. So how do you determine just how much website traffic is coming from your Pinterest strategy? What if you need to know or […]
READ MORE91% of Marketers use LinkedIn: are you?
LinkedIn recently passed 300 Million registered user accounts and is now the number 1 social media network for driving traffic to corporate websites. The USA not surprisingly is still the top ranked country represented with just over 100 million registered users. India is now number 2 followed by Brazil, Great Britain and Canada. It […]
READ MOREGot a complaint? How to get a quick resolution using Social Media
More smart companies are turning to their Social Media profiles to monitor and resolve customer service issues. Browse through the Facebook or Twitter profiles for some major banks or insurance companies and you are likely to find plenty of examples. The wait times to speak to someone in customer service for some of our […]
READ MOREB1G1 Business for good
A very different world Imagine it. Your business being part of a movement that’s transforming business giving and creating life-changing impacts in our world. Earlier this year I had the privelege of presenting at an event along side the incredible Paul Dunn, Chairman of B1G1. Little did I realise at the time, the impact this […]
READ MORE5 Reasons most Social Media training events fail to deliver
We have all experienced it! you sign up for a training event, fork over some hard earned cash & put it in the monthly expenses as training, or seminars. The day was fun, action packed with everyone walking away saying what great value it was. Soon after reality sets in & you are back to […]
READ MOREFacebook versus Google Plus which is best! Social Media for business
It is no secret Facebook is hell bent on becoming a user pays service, with only 6% of followers on our business profiles now able to see daily posts. (unless we pay to boost them) And more than constant rumours abounding it is going to go even lower. What does the future hold for small […]
READ MOREYou are who Google say you are!
No it is not an original headline but never has it been more true. If you want to stand out from the crowd in today’s on-line age, you simply must rank on the first page of search engines for your own name. Our personal brand “brand you” is one of our most valuable assets and […]
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