Creating or sharing content that’s relevant and interesting to your network is still the best way to build trust and position yourself as an authority in your niche. LinkedIn is always looking for ways to help members appropriately promote their brands and engage with their audience. If you’re creating content on LinkedIn it stands to […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MOREHow To Use Offline Marketing To Increase Your Social Media Following
There is no doubt that social media is an important component to your marketing strategy. According to 2018 statistics, 77 percent of millennials said they’ve purchased items after seeing them on Facebook. Nearly half of all marketing professionals note that they’re using social media to increase brand awareness. If your focus is on your social […]
READ MOREYour Essential Guide to Social Media Video
Video has never been bigger, especially on social media. They’re easy to watch on mobile devices, and faster 4G internet makes watching them anywhere easier than ever. Video is a quick way to access information, tips, or just enjoy a good laugh. As a business, you must be taking advantage of this move towards video […]
READ MOREUnderstanding Facebook Insights
Even if it feels as though you’ll never quite understand Facebook, or perhaps you’re not overly active on social media, we all recognise that Facebook and social media platforms in general, are powerful marketing and communication tools, allowing you to connect with your target audience and deliver content that they enjoy. But what makes […]
READ MOREThe Busy Social Media Marketers’ Guide to Keyword Research
Imagine serving the best cocktail in a party without knowing who your guests are. You spent a lot of time, money, and effort preparing the drinks, only to find out in the end that majority of your guests are minors. All your efforts would have been for nothing. The same could be said for digital […]
READ MORE6 Examples of Ecommerce Companies Owning Their Social Space
When it comes to ecommerce, there’s no greater way to gain consumers’ attention and grow your business than by harnessing the power of social media. They say that content is king, but in this day and age, your content will only get so far if you don’t use a range of social media channels to […]
READ MOREHow to Automate Your Social Media in 5 Easy Steps
Today, you need to be on social media to have credibility. Not only that, it’s very common that with the growing number of social networks, you need to be on more than 4 or 5 at a time. Probably at first people think that they can easily manage all of their social profiles, the same […]
READ MOREHow to Succeed With Social Media Without Spending All Your Time on It
Social media is an effective marketing channel, without question, BUT social media can turn into an enormous time suck that keeps busy business people away from other tasks that require time and attention. This post will help you manage your social media marketing efficiently, so your success in social media doesn’t cause other parts of […]
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