HOT TIP:Including product reviews on your social media business page can be a very savvy marketing ploy. Consumers tend to trust “real” people’s feedback and viewpoint more than they will what they are being told by the brand or business itself. A brand or business has a vested interest in showcasing great feedback on its […]
READ MORE13 of the world’s cleverest social marketing campaigns
When you embark on a social marketing campaign for your business, you naturally want it to succeed. For this to be possible, you need to be innovative, clever and provide something a little different from what your competition is doing. It’s important to not copy what others are doing in their social marketing, but you […]
READ MORESocial media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
READ MOREIs online purchasing impacted by social media?
According to many market research reports for online purchasing, social media may limit direct sales, with some studies finding only a rate of 1-5 per cent of ecommerce sales are directly attributed to selling through social media. But don’t be fooled: Social media marketing has an enormous role to play in supplementing and triggering the […]
READ MOREMarketing Strategy: Top Social Media Trends to Watch for 2016
Social media is no longer just about easily and digitally connecting with friends and colleagues; it is becoming ever more a clever and critical marketing tool for businesses of all kinds to announce, broadcast, showcase and build their brands. Those businesses that do not take full advantage of what social media platforms have to offer […]
READ MOREThe 7 Sure-Fire Steps To Online Marketing Success
The online market place is now the great leveler that can catapult almost any business with the right strategy, into a global player. Social media and traditional media report on these success stories daily. Yet we rarely hear of the online grave yard, where thousands of failed campaigns representing millions of dollars in marketing budgets […]
READ MORE7 Steps to Converting Your Online Leads into Customers
Think back to five years ago. What was the recommended response time to get back to a lead? Was it 24 hours or perhaps the next business day? The standard follow-up fit well for the traditional lead, but things are different now. Customers are looking for instant response, help, and guidance from sales reps that […]
READ MORE