FAST FACT: Customer and client testimonials and reviews are very powerful for businesses. A great review can help convince an audience to patronise your business; a poor review can be incredibly damaging to your brand. So obviously having good or great reviews is of paramount importance. But what about businesses that have no, or very […]
READ MOREHow to Succeed With Social Media Without Spending All Your Time on It
Social media is an effective marketing channel, without question, BUT social media can turn into an enormous time suck that keeps busy business people away from other tasks that require time and attention. This post will help you manage your social media marketing efficiently, so your success in social media doesn’t cause other parts of […]
READ MOREHow to use social media as a great customer service tool
True or false? Most consumers these days expect their preferred brands and service providers to have an active presence on social media. Providing not only product showcases and brand snippets, but also superior customer service, is crucial to your overall social media engagement strategy. According to a survey by J.D. Power (Source: groovehq.com), almost 70 […]
READ MORESEO and social media: What you need to know NOW
DID YOU KNOW: Social media represents not only a valuable marketing tool for businesses and brands of all sizes; it is also a powerful tool which can immeasurably enhance search engine optimisation, or SEO. SEO and social media marketing go hand in hand in any brand building strategy. A good SEO strategy will incorporate social […]
READ MOREBusting social media myths and misconceptions for new businesses
BIZ CHALLENGE: As a new business or start-up enterprise, it can be a challenge to navigate the array of things you need to set in place for effective marketing. This is particularly true when you don’t have vast amounts of capital behind you with which to pay for marketing, and revenue is still building – […]
READ MORE7 tips to convert from your social media platforms
The ultimate aim of any marketing strategy is to create consumer leads and convert these consumer leads into paying customers, right? One of the most effective ways to achieve both of these aims is to use social media for your brand and business marketing. Social media lead generation is the first and easiest step. By […]
READ MORE7 hot tips to build valuable and genuine social conversations
Social media is, at its core, about creating conversations. AKA being social! When you use the platforms of social media for business, these conversations can be triggered with other businesses and with consumers for effective marketing and to build relationships that are meaningful and beneficial to all parties. Social media conversation is the entire point […]
READ MOREHow to Find Your Social Audience
Having a strong presence on social media is the key to success in this form of marketing. There is no better, or easier way to build relationships with consumers than by the interactions that social media promotes. The size of your social audience, or the number of followers you have, can be a source of […]
READ MOREHow Often Should I Be Posting to Social Media for My Brand?
Posting to social media in today’s digital marketplace is a must for any business owner who is committed to growing their brand. Yet the question of how often to be posting is not so simply answered. Additionally, the time commitment of posting can be intrusive for many busy brand managers and business owners. Surely there […]
READ MORE115 Must Know Facts About Social Media
Social media platforms have become a global trend and have become integral into our personal and working lives. It has become so popular that even in more remote parts of the world; chances are, people will have heard of Facebook. The influence that social media has on the lives of individuals around the globe is […]
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