Vlogging is a term used to refer to a video log, or a video blog usually shortened to vlog using specific cameras with high resolutions. It is a form of blogging for which its main medium is videos. Different people have different reasons for starting a vlog. It can be that they want to share […]
READ MORESEO and social media: What you need to know NOW
DID YOU KNOW: Social media represents not only a valuable marketing tool for businesses and brands of all sizes; it is also a powerful tool which can immeasurably enhance search engine optimisation, or SEO. SEO and social media marketing go hand in hand in any brand building strategy. A good SEO strategy will incorporate social […]
READ MORESnapchat marketing: What you need to know
We are all aware of how Facebook, Twitter, LinkedIn, Google+ and Instagram can be valuable tools for social media marketing for business. But what about Snapchat? Can businesses take advantage of Snapchat as a marketing tool? What is Snapchat? Snapchat is a popular mobile photo and video messaging app which has been referred to as […]
READ MOREWhy you should blog – and share it on social media
One of the more important things that should be shared on your social media business page is your blog. Don’t have a blog? You should! Social media sharing includes news flashes, inspirational or funny memes, product showcases, images, and much more. The point of all of these is to engage fans so that they like, […]
READ MOREUse your competitors to your benefit on social media
Clever use of social media for your business requires some research and, more specifically, social media competitive analysis – or analysis of what your competitors are doing on social media. Social media is rather unique in that it provides a level playing field for business marketing; no matter the size or nature of your business, […]
READ MOREInstagram’s Shadowban: What you need to know
Have you heard of Shadowban? If you have an Instagram account, you may have noticed recently that your hashtags are not working properly. You see your own posts, but your posts are not being displayed to others who perform hashtag searches. You’ve experienced a notable drop in engagement. Has this happened to you? You may […]
READ MORE7 tips to convert from your social media platforms
The ultimate aim of any marketing strategy is to create consumer leads and convert these consumer leads into paying customers, right? One of the most effective ways to achieve both of these aims is to use social media for your brand and business marketing. Social media lead generation is the first and easiest step. By […]
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