Your LinkedIn profile should have the power to communicate your points of difference in the professional world better than a traditional resume or networking event. In a nutshell, it is a glimpse of who you are, why you are awesome, what you can bring to the team, how your potential clients will benefit from your […]
READ MOREWhy being socially responsible is good for your business
We need change. In today’s world, there’s no end to the number of issues faced by people. Whether it’s the looming environmental catastrophe, a growing wealth divide, lack of political freedom or the threat of wars – every issue continues to impact our lives in one way or another. There is an urgency now, more […]
READ MOREHow your small business can start giving back from day one!
We, humans, are part of an ecosystem of give and take. But now it’s time to talk about the essential habit of giving back and why it’s important to your business. This week, I’d like you to think about the last time you gave something (your time, a product, a donation) without expecting anything in […]
READ MOREMake the most out of content marketing on LinkedIn for your business
LinkedIn is the holy grail for every small or big business out there today and what you will also notice is not every individual or business knows exactly how to use it effectively. Many assume that LinkedIn works best only to find a new job. Do you struggle with using LinkedIn to your advantage? Are […]
READ MOREHow LinkedIn Live can help your business too
Have you been curious about LinkedIn Live? The fastest growing platform, LinkedIn, recently launched its Live feature. Among all the exciting and useful additions that the platform has revealed to its users in the last few months and years, this is a special one that we have all been looking forward to. What you must […]
READ MORENetworking made easy with LinkedIn’s new Events feature!
Facebook or Eventbrite’s dominion over Events may soon be old news, now that LinkedIn has entered the market with a bang! In an age where discussions, comments and opinions are prone to getting lost in the shuffle – LinkedIn Groups encourage users to focus on a certain topic in one corner of the online world. […]
READ MOREWhat it takes to be a LinkedIn Influencer
LinkedIn is home to 90 million senior-level influencers, 63 million decision makers and 17 million opinion leaders as of 2019 – all of whom came to LinkedIn with a purpose and meaningful content. I have been asked one question that crops up time and again for those who seek to understand how and why this […]
READ MOREHow to increase engagement on LinkedIn
For the longest time, LinkedIn did not seem as appealing as Instagram or Facebook. Sure, many of us often assume that we probably will not generate as much traffic from LinkedIn as we could from other social sites. But I believe that we often overlook the fact that LinkedIn’s audience is essentially businesses and consumers […]
READ MORESmart ways to get noticed on LinkedIn: Get a LinkedIn makeover
“And to connect with me, find me on LinkedIn” is a phrase unfailingly used at the end of conferences, meetings, and every other sphere of professional work life. LinkedIn can augment your life in unimaginable ways that extend far beyond finding people – it tells the world who you are, what your purpose is, enables […]
READ MOREHow can you make the most of Linkedin marketing using carousel ads
One problem advertisers often face on LinkedIn is telling the story behind their product, service, or brand. Without properly illustrating your company’s “why” in the ad, consumers don’t feel compelled enough to click on what you’re trying to sell them. However, it’s almost impossible to tell your brand’s full story in only one ad, which […]
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