If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MORE28 Ways To Manage Data LinkedIn Collects on You
If you’ve been on LinkedIn for a while I’m sure you’re already aware that there are settings that you can use to control which information the network can see and how others can communicate with you. But do you know just how much information LinkedIn collects about you and how to manage this? There may […]
READ MOREWhat it takes to create high engagement content on LinkedIn
DID YOU KNOW: LinkedIn has over 706 million users currently. (Source: LinkedIn) Unlike other social media platforms like Twitter or Facebook, LinkedIn serves a special purpose for businesses. These users aren’t just Hollywood celebrities or musicians. You will find people that can have a significant impact on your personal development, whether you are running a […]
READ MOREHow to grow your network on LinkedIn
DID YOU KNOW: 27% of LinkedIn users have between 500 and 999 connections, 10% of LinkedIn users said they have more than 3,000 connections, and only 1% of respondents identified themselves as Super Connectors with more than 10000 connections. (Source: 2016 Power Study) How many connections do you have? It’s strange isn’t it – you […]
READ MORELinkedIn is Growing by Leaps and Bounds – and So Can You
ABC has always stood for Always Be Closing. But now, more than ever, we need to be connecting… Always Be Connecting. If there was ever a time to get active on LinkedIn, it is now. But if you’re new to the idea of promoting on LinkedIn and wondering exactly how to ride this wave of […]
READ MOREAre you making these content faux pas on LinkedIn?
Is LinkedIn a part of your content strategy in 2020? If it is, you’re in luck because there are 675 million monthly users in search of good content on the platform – so it’s crucial that your content really hits the mark for the people looking for your services. With an increase online as people […]
READ MOREDoes your business have a LinkedIn presence with a company page?
FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MORETop 5 mistakes people make on LinkedIn
Your LinkedIn profile should have the power to communicate your points of difference in the professional world better than a traditional resume or networking event. In a nutshell, it is a glimpse of who you are, why you are awesome, what you can bring to the team, how your potential clients will benefit from your […]
READ MOREHow can you make the most of Linkedin marketing using carousel ads
One problem advertisers often face on LinkedIn is telling the story behind their product, service, or brand. Without properly illustrating your company’s “why” in the ad, consumers don’t feel compelled enough to click on what you’re trying to sell them. However, it’s almost impossible to tell your brand’s full story in only one ad, which […]
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