Just because you can run a LinkedIn poll, doesn’t mean you should. I see it every day on LinkedIn: polls asking “What’s your favourite coffee?” or “Which day of the week is most productive?” These types of posts might generate hundreds of votes and dozens of comments, but they’re missing a massive opportunity. While people […]
READ MORELinkedIn Video Posts Or Text Posts: Which Works Best?
I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREBuild your Personal and Business Brand on LinkedIn
Can you build a personal brand and your business brand on LinkedIn? The answer is: absolutely, yes! The key lies in consistency and synergy. If you want to build a powerful presence on LinkedIn, you can’t afford to treat your personal brand and your company brand as separate entities. The most successful professionals understand […]
READ MOREHow to Build a Lead Generation Engine on LinkedIn
If you’ve ever wondered how some business leaders seem to have a steady stream of LinkedIn leads while other people struggle, you’re not alone. Over the years, I’ve worked with professionals across the globe who want to turn LinkedIn from a digital Rolodex into a true lead generation engine. Here’s the good news! With the […]
READ MORETurn Authority into Action on LinkedIn
Your personal brand is much like your personality. It’s unique, it’s powerful, and it encapsulates the very essence of who you are. Building and developing your personal brand in a way that turns authority into action on LinkedIn is critical for attracting, and retaining, new clients. Your LinkedIn profile I’ve said it, time and time […]
READ MOREAvoid the Biggest Mistakes in LinkedIn Lead Generation
If you’ve spent enough time on LinkedIn, I don’t need to convince you – LinkedIn is the most powerful platform for lead generation. It’s also, unfortunately, one of the easiest places to get it wrong. I’ve seen brilliant professionals and teams sabotage their own results with clearly avoidable mistakes. Here’s how you can avoid making […]
READ MORETrue Influence is a Long Game
Building your personal brand online is not a once-off event. Building true influence is a long game, and when you commit to playing it, you need one fundamental thing: consistency. Building your brand and curating your influence on LinkedIn requires consistent effort, a clear strategy, and a commitment to showing up day after day, week […]
READ MOREThe Three Drivers of Influence on LinkedIn
If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MORETurn your LinkedIn Network into a Cheer Squad
Everyone loves to have fans, but how do you turn your connections into advocates for your personal brand? After all, you’re not on LinkedIn just because you have some time to waste. You’re on LinkedIn to build your network in a purposeful way that enables you to build your business and your online reputation. Part […]
READ MOREStep into Your Influence and Create your Legacy on LinkedIn
There’s so much more to LinkedIn than simply posting and interacting with other people. LinkedIn gives you the opportunity to create a digital presence that becomes a legacy. For me, that’s the real mark of being truly influential. As you focus on building your legacy, this – of course – benefits your business. More importantly, […]
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