You’ve just lost your biggest client. Your business partner has walked out. The product launch failed spectacularly. Your company is going through redundancies. You’re facing a personal health crisis that’s affecting your ability to work. Now you’re staring at LinkedIn, wondering: Do I acknowledge this publicly? Do I pretend everything’s fine? Do I go silent […]
READ MORECatch More Clients by Syncing LinkedIn with the Seasons
You send the perfect connection request in mid-December. Crickets. You reach out to a prospect during their company’s year-end planning in November. Nothing. You launch a campaign targeting financial services professionals in March. Suddenly, everyone’s too busy to respond. Sound familiar? Timing matters just as much as messaging. After working with thousands of clients […]
READ MOREYour LinkedIn Profile Views Don’t Matter.
Be honest. Who hasn’t checked their LinkedIn profile views and felt a little thrill of satisfaction? I’ve fallen into the same trap, thinking more eyeballs on my profile would mean more opportunities, better leads, and faster business growth. It’s easy to get swept up in those numbers. LinkedIn even makes a point of notifying […]
READ MOREThe Art of Scroll-Stopping LinkedIn Content
Have you ever found yourself pausing mid-scroll on LinkedIn? You’re not alone. In a feed packed with noise, the posts that stop us in our tracks don’t happen by accident. I’ve spent years studying what prompts that moment. If there’s one thing I know, it’s that viral content on LinkedIn isn’t about shock value. […]
READ MORELinkedIn Video Posts Or Text Posts: Which Works Best?
I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREBuild your Personal and Business Brand on LinkedIn
Can you build a personal brand and your business brand on LinkedIn? The answer is: absolutely, yes! The key lies in consistency and synergy. If you want to build a powerful presence on LinkedIn, you can’t afford to treat your personal brand and your company brand as separate entities. The most successful professionals understand […]
READ MOREAvoid the Biggest Mistakes in LinkedIn Lead Generation
If you’ve spent enough time on LinkedIn, I don’t need to convince you – LinkedIn is the most powerful platform for lead generation. It’s also, unfortunately, one of the easiest places to get it wrong. I’ve seen brilliant professionals and teams sabotage their own results with clearly avoidable mistakes. Here’s how you can avoid making […]
READ MORETrue Influence is a Long Game
Building your personal brand online is not a once-off event. Building true influence is a long game, and when you commit to playing it, you need one fundamental thing: consistency. Building your brand and curating your influence on LinkedIn requires consistent effort, a clear strategy, and a commitment to showing up day after day, week […]
READ MOREFrom Connection To Conversion: Your LinkedIn Sales Funnel
Your LinkedIn life is about building connections, nurturing relationships, and generating leads that could turn into your clients. Building your LinkedIn sales funnel isn’t, however, a once-off job. A well-structured LinkedIn sales funnel can guide your potential clients from initial awareness to final conversion, where they go from connection to customer. What is a sales […]
READ MOREYour Story Matters On LinkedIn
As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
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