As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
READ MORELinkedIn Is The Worst (Only If You Let It Be)
I’ve heard it said that “there is no perfect platform.” That’s wrong. Social media platforms, like LinkedIn, are intrinsically perfectly built for their purpose. What goes wrong, however, is how the platforms are used. That’s why so many people proclaim that “LinkedIn is the worst!” I’m here to tell you: It’s only the worst if […]
READ MOREThe Power Of LinkedIn Endorsements
You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements. What is a LinkedIn endorsement? A LinkedIn endorsement is a digital stamp […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREAdam, Should I Write A Book?
As I travel to meet clients and people across the globe, I’m often asked about the process of writing a book. More often than not though, I’m also asked about how effective it is in helping to build a professional presence, and of course, a business. As the author of 3 Amazon bestsellers, I think […]
READ MOREReinforce Your Reputation With LinkedIn Recommendations
Paying someone a compliment is lovely. Being paid a compliment? Even lovelier. It’s even more lovely when it’s on LinkedIn for everyone to read. The term “social proof” sounds a little complicated, but it’s really just another term for being paid a compliment. The difference is that everyone who looks at your LinkedIn profile can […]
READ MOREHow To Make it Work Even When You Hate Small Talk
Do you dread small talk? Chatting about the weather can seem pointless and the question “So, what do you do?” makes many people nervous. But, sometimes it feels like you need it to grease the wheels of in-person conversations. Luckily, LinkedIn offers us a far better way to network professionally, without having to hover around […]
READ MOREMastering LinkedIn for Business: A Comprehensive Step-by-Step Guide
LinkedIn stands as the leading business network worldwide, boasting over 1 Billion users in 2024. Wondering why this platform is such a hit? Well, one major draw is its ability to bolster professional networks, allowing users to connect with individuals in their chosen fields. It’s an excellent space to maintain ties with both past […]
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