“Leadership is not about a title or a designation. It’s about impact, influence and inspiration 12-Week Influencer Program. . Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.” Robin S. Sharma Robin Sharm says it best. To be […]
READ MOREThe great re-plan for the new financial year’s content
Can you believe it’s the new financial year already? Time for a new content plan. Now, it’s at this time of the year that business owners start to plan out their 2019 and the new financial year. If you haven’t done this that’s perfectly ok. It’s actually a great time to look at […]
READ MOREThe rise and rise of storytelling in content marketing
Question: Stories … where would business, content and social media be without them? Think Instagram, SnapChat, and Facebook, and just your content in general. Do you use stories to get your information across? We can thank SnapChat really for the reintroduction to stories in our business marketing efforts and strategies. It was in 2013 that Snapchat […]
READ MOREAttention, attention- Why is visual storytelling so important?
“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds) Every good social media marketer will recognise the importance of using visual content in social storytelling. In fact, when it comes to social media in particular, image-based content can have far more power over […]
READ MORESocial Media- Revolutionary Impact On Business
Social media has emerged as a strong pillar in businesses and positively impacting on all spheres of business. It has been increasingly used in the fields of marketing and customer care. This came as a result of high usage amongst all classes of the people in the world According to websitebuilder.org.uk social media usage and adoption in […]
READ MOREHow to drive SEO with product reviews on social media
HOT TIP:Including product reviews on your social media business page can be a very savvy marketing ploy. Consumers tend to trust “real” people’s feedback and viewpoint more than they will what they are being told by the brand or business itself. A brand or business has a vested interest in showcasing great feedback on its […]
READ MOREHow to use social media as a great customer service tool
True or false? Most consumers these days expect their preferred brands and service providers to have an active presence on social media. Providing not only product showcases and brand snippets, but also superior customer service, is crucial to your overall social media engagement strategy. According to a survey by J.D. Power (Source: groovehq.com), almost 70 […]
READ MOREUse your competitors to your benefit on social media
Clever use of social media for your business requires some research and, more specifically, social media competitive analysis – or analysis of what your competitors are doing on social media. Social media is rather unique in that it provides a level playing field for business marketing; no matter the size or nature of your business, […]
READ MOREContest ideas for Facebook to generate leads
Let’s face it: Whether using Facebook or any other lead generation platform, the entire point of any strategic marketing activity is to generate positive and active leads for your business. This applies to everything from print advertising to SMS and email campaigns and social media marketing. One great way to engage with consumers and trigger […]
READ MOREPromote your small business locally on social media
While it’s certainly true that, thanks to the internet, even the smallest business can be a global contender, many small businesses have their focus on local markets. When local consumers can find you online, your business can grow a loyal customer base – and let’s face it, many of us prefer to support local businesses […]
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