Having a business social media presence is all about expanding your reach as a brand and enhancing your bottom line – and this means increasing sales. Selling on social media requires a specific approach which will capture the interest of consumers in such a way that they are keen to click through to your website […]
READ MORESocial media and SEO: What you need to know
Using social media for business marketing is not the only reason to embrace social platforms for commercial reasons. Social media is also a great tool to use for search engine optimisation (SEO). What is SEO? SEO, or search engine optimisation, is the process digital marketers use to encourage organic traffic online to a particular website. […]
READ MOREKiller must-use social media tools for business
As a small to medium business owner, social media is a fabulous resource for brand promotion and identity building. It is, in fact, critical for small business to have an active and effective social media presence. The free-to-use platforms each have their own unique benefits to business marketers and finding the right ones to use […]
READ MOREContent writing tips for social media success
Content writing is the art of storytelling in a powerful way to engage consumers with your brand, and its use extends to social media. There is also a science to social media writing, and doing it effectively can make the difference between a social media marketing campaign that is adequate and one that launches your […]
READ MORESocial Selling – What you need to know
When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing and sales channel. In fact, market research shows that almost 80 per cent of salespeople who invest in a strategy for […]
READ MORESocial media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MOREOnboarding Your Startup Team
What do you consider your company’s most important asset to be? No matter what your answer was, wipe it from your mind. Now that you have decided to branch out and hire employees, your answer to that question should always be your team. The reasoning is extensive. There are countless studies on the success of […]
READ MORE