You send the perfect connection request in mid-December. Crickets. You reach out to a prospect during their company’s year-end planning in November. Nothing. You launch a campaign targeting financial services professionals in March. Suddenly, everyone’s too busy to respond. Sound familiar? Timing matters just as much as messaging. After working with thousands of clients across […]
READ MOREHow to Stay Authentic During Tough Times
You’ve just lost your biggest client. Your business partner has walked out. The product launch failed spectacularly. Your company is going through redundancies. You’re facing a personal health crisis that’s affecting your ability to work. Now you’re staring at LinkedIn, wondering: Do I acknowledge this publicly? Do I pretend everything’s fine? Do I go silent […]
READ MOREThe LinkedIn Double-Down Strategy
If you’ve ever poured real thought into a LinkedIn post only to see it slip quietly past your network, you’re not alone. You share insights that matter, but the reaction is silence. You notice someone else’s casual comment catches fire with engagement, and you wonder what the difference is. It’s not luck, timing, or […]
READ MOREYour LinkedIn Profile Views Don’t Matter.
Be honest. Who hasn’t checked their LinkedIn profile views and felt a little thrill of satisfaction? I’ve fallen into the same trap, thinking more eyeballs on my profile would mean more opportunities, better leads, and faster business growth. It’s easy to get swept up in those numbers. LinkedIn even makes a point of notifying […]
READ MORETurn Authority into Action on LinkedIn
Your personal brand is much like your personality. It’s unique, it’s powerful, and it encapsulates the very essence of who you are. Building and developing your personal brand in a way that turns authority into action on LinkedIn is critical for attracting, and retaining, new clients. Your LinkedIn profile I’ve said it, time and time […]
READ MORETrue Influence is a Long Game
Building your personal brand online is not a once-off event. Building true influence is a long game, and when you commit to playing it, you need one fundamental thing: consistency. Building your brand and curating your influence on LinkedIn requires consistent effort, a clear strategy, and a commitment to showing up day after day, week […]
READ MOREThe Three Drivers of Influence on LinkedIn
If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MOREStep into Your Influence and Create your Legacy on LinkedIn
There’s so much more to LinkedIn than simply posting and interacting with other people. LinkedIn gives you the opportunity to create a digital presence that becomes a legacy. For me, that’s the real mark of being truly influential. As you focus on building your legacy, this – of course – benefits your business. More importantly, […]
READ MOREHow to Tell Your Story on LinkedIn in a way that resonates with your Network
Donald Trump may talk about the art of the deal, but on LinkedIn, it’s the art of storytelling that is fundamental to your success online. The way you tell your story on LinkedIn is one of the key ways you can make your content stand out in a sea of posts and comments. Stepping up […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
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