Do you remember your first LinkedIn post? I’m guessing you agonised over every word, deleted half of what you wrote, and hit publish with a knot in your stomach. Then you watched it sink without a trace while someone else’s casual observation went viral. Your audience doesn’t want another expert claiming perfection. They want to […]
READ MOREThe LinkedIn Double-Down Strategy
If you’ve ever poured real thought into a LinkedIn post only to see it slip quietly past your network, you’re not alone. You share insights that matter, but the reaction is silence. You notice someone else’s casual comment catches fire with engagement, and you wonder what the difference is. It’s not luck, timing, or […]
READ MOREThe Art of Scroll-Stopping LinkedIn Content
Have you ever found yourself pausing mid-scroll on LinkedIn? You’re not alone. In a feed packed with noise, the posts that stop us in our tracks don’t happen by accident. I’ve spent years studying what prompts that moment. If there’s one thing I know, it’s that viral content on LinkedIn isn’t about shock value. […]
READ MORELinkedIn Polls That Matter, And The Ones That Don’t
Just because you can run a LinkedIn poll, doesn’t mean you should. I see it every day on LinkedIn: polls asking “What’s your favourite coffee?” or “Which day of the week is most productive?” These types of posts might generate hundreds of votes and dozens of comments, but they’re missing a massive opportunity. While people […]
READ MORELinkedIn Video Posts Or Text Posts: Which Works Best?
I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREHow to Build a Lead Generation Engine on LinkedIn
If you’ve ever wondered how some business leaders seem to have a steady stream of LinkedIn leads while other people struggle, you’re not alone. Over the years, I’ve worked with professionals across the globe who want to turn LinkedIn from a digital Rolodex into a true lead generation engine. Here’s the good news! With the […]
READ MORETurn Authority into Action on LinkedIn
Your personal brand is much like your personality. It’s unique, it’s powerful, and it encapsulates the very essence of who you are. Building and developing your personal brand in a way that turns authority into action on LinkedIn is critical for attracting, and retaining, new clients. Your LinkedIn profile I’ve said it, time and time […]
READ MORETurn your LinkedIn Network into a Cheer Squad
Everyone loves to have fans, but how do you turn your connections into advocates for your personal brand? After all, you’re not on LinkedIn just because you have some time to waste. You’re on LinkedIn to build your network in a purposeful way that enables you to build your business and your online reputation. Part […]
READ MOREStep into Your Influence and Create your Legacy on LinkedIn
There’s so much more to LinkedIn than simply posting and interacting with other people. LinkedIn gives you the opportunity to create a digital presence that becomes a legacy. For me, that’s the real mark of being truly influential. As you focus on building your legacy, this – of course – benefits your business. More importantly, […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
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