It is practically universally accepted, that every business would benefit from a good quality social media presence in todays age. If cost was not a factor what business would not have a social media presence? Alas cost is a factor, and a big one at that. I was recently speaking to a group of […]
READ MOREIt’s True: You Really Can improve your SEO results using social media
Getting to or staying on the elusive first page in searches is for most marketers the holy grail. We have all seen those companies that promote “we will get you on the first page of Google in 30 days guaranteed” I am starting to lose count of the number of people I speak to […]
READ MOREWhy sexy is not always best
A recent study published in the journal of Psychology of Popular Media Culture, raises some interesting discussion regarding profile images used on your social media profiles. Essentially the article revolves around perception! The people studied were asked to give their opinion of different women relative to how they felt this person, whom they have […]
READ MOREThe Do’s & Dont’s of LinkedIn Connections
With over 300 million users now on LinkedIn the number of connection requests we receive seems to be growing by the day. On average I receive around 200 per week, it has now become part of my daily routine to set aside time to respond to the ones I am going to accept. Quite likely […]
READ MOREB1G1’s new App shakes the social media world in a creative way
If you have not yet heard of B1G1 (Buy 1 Give 1), chances are you are about to. B1G1 just launched one of the most innovative Apps available via your smart phone’s App store. Just look for the ‘Shake the World’ free download. The App allows you to create an incredible giving experience just […]
READ MOREProtect your on-line reputation with Google Alerts
Creating a professional on-line profile is essential in today’s fast paced business world. Posting good content, building an engaged follower base and being valued by your market niche is a great start. It takes some time to get right and you may need some assistance, from reputable social media professionals at least in the […]
READ MORECompare how you rate against your peers using LinkedIn’s “how do you match up”
Have you tried LinkedIn,s profile match yet? If not give it a try here How do you match up It allows you to benchmark yourself against other industry leaders in your niche, see who other leaders follow, articles they read and more. Simply log in with your linkedIn account and everything populates automatically. If you […]
READ MORE10 things you should have in your social media policy
Chances are your staff members are commenting in social media about your business whether you approve or not. Do you have a social media policy as part of your job description and employment agreement documents? If not you should include one as soon as possible. Why? It will be too late after the fact […]
READ MORE5 Sure fire ways to damage your social media strategy
Social Media for business is certainly a 2 edged sword, implemented correctly it is one of the most powerful tools in most companies arsenals. Getting it wrong is worse than having no strategy at all. Here are 5 common mistakes I see every day, avoid them all and you are on your way […]
READ MOREHow to build your List using Pinterest
You don’t have to look too deep in social media circles for positive stories about Pinterest. During a recent round of fund raising this phenomenal platform was valued at $5 Billion, it is here to stay. The statistics on sales conversions are staggering, with 4 times the traffic to an end purchase than twitter […]
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