Question: Stories … where would business, content and social media be without them? Think Instagram, SnapChat, and Facebook, and just your content in general. Do you use stories to get your information across? We can thank SnapChat really for the reintroduction to stories in our business marketing efforts and strategies. It was in 2013 that Snapchat […]
READ MORELinkedIn native video – What you should know
In August 2017, LinkedIn launched its latest offering to its users: Native Video. This new video posting capability on LinkedIn and inspired by that which has been used on Facebook for the last couple of years, was rolled out globally to increase in-feed engagement and boost the platform’s usability, and it is of extreme […]
READ MORELinkedIn faux pas – Mistakes you must not make
Unlike Facebook, Twitter, Instagram and other popular social channels which can be merged for convenience, LinkedIn is a stand-alone entity which is designated specifically for professional networking. LinkedIn is a powerful social media tool for professional connection – if you use it correctly and to its fullest capacity. It’s imperative that you are proactive with […]
READ MORESocial media tactics to boost engagement: PART TWO
Social media marketing and its value for branding require you as a marketer or business owner to be well apprised of the various tactics for boosting engagement over this medium. Following on from last week’s post, here are more clever social media engagement ideas: tips and tactics that you can use to maximise the effectiveness […]
READ MORESocial media tactics to boost engagement – PART ONE
Using social media for business marketing and branding is incredibly effective, BUT… it won’t be worthwhile unless there is a high rate of engagement for your posts from social audiences and consumers. Engagement and interaction with your social media offerings is the key to success, and you need to know how to engage audiences in […]
READ MOREVideo for social media: What you need to know now
One of the biggest current trends in social media marketing today is video. I’m sure you have noticed! Social media video marketing is part of a powerful social strategy for Facebook, YouTube, Snapchat and Twitter, and you need to put as much thought and effort into creating high value video content as you do for […]
READ MORESocial media marketing: What you MUST do
As a business owner or manager, using social media marketing for your brand can dramatically enhance and build your audience and customer base. Sometimes even beyond your wildest dreams, goals and aspirations! Yet it’s no good to just dive in and use social media in the same way as you might for personal reasons. In […]
READ MOREInnovative tricks to create sharable content on Facebook
FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
READ MOREAttention, attention- Why is visual storytelling so important?
“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds) Every good social media marketer will recognise the importance of using visual content in social storytelling. In fact, when it comes to social media in particular, image-based content can have far more power over […]
READ MOREHow to get your blog shared on social media
Part of running an effective business marketing campaign on social media is creating content that gets read and shared. Isn’t that right? This extends beyond your basic posts; you also need to offer a blog for your audience to delve deeper into your brand. Just having a blog is not enough, however; you need to […]
READ MORE
