Clever use of social media for your business requires some research and, more specifically, social media competitive analysis – or analysis of what your competitors are doing on social media. Social media is rather unique in that it provides a level playing field for business marketing; no matter the size or nature of your business, […]
READ MOREInstagram’s Shadowban: What you need to know
Have you heard of Shadowban? If you have an Instagram account, you may have noticed recently that your hashtags are not working properly. You see your own posts, but your posts are not being displayed to others who perform hashtag searches. You’ve experienced a notable drop in engagement. Has this happened to you? You may […]
READ MORE7 tips to convert from your social media platforms
The ultimate aim of any marketing strategy is to create consumer leads and convert these consumer leads into paying customers, right? One of the most effective ways to achieve both of these aims is to use social media for your brand and business marketing. Social media lead generation is the first and easiest step. By […]
READ MORE7 hot tips to build valuable and genuine social conversations
Social media is, at its core, about creating conversations. AKA being social! When you use the platforms of social media for business, these conversations can be triggered with other businesses and with consumers for effective marketing and to build relationships that are meaningful and beneficial to all parties. Social media conversation is the entire point […]
READ MOREContest ideas for Facebook to generate leads
Let’s face it: Whether using Facebook or any other lead generation platform, the entire point of any strategic marketing activity is to generate positive and active leads for your business. This applies to everything from print advertising to SMS and email campaigns and social media marketing. One great way to engage with consumers and trigger […]
READ MOREWhy Should You Adopt Twitter for Your Business?
Have you considered using Twitter for business marketing? You should! Twitter provides an enormous amount of value to its users, and business users are no exception. Just a snapshot of the benefits of using Twitter for business includes: Fast and concise communication with customers and interested consumers, sharing relevant information instantaneously with an appropriate […]
READ MOREHow to Find Your Social Audience
Having a strong presence on social media is the key to success in this form of marketing. There is no better, or easier way to build relationships with consumers than by the interactions that social media promotes. The size of your social audience, or the number of followers you have, can be a source of […]
READ MOREHow Often Should I Be Posting to Social Media for My Brand?
Posting to social media in today’s digital marketplace is a must for any business owner who is committed to growing their brand. Yet the question of how often to be posting is not so simply answered. Additionally, the time commitment of posting can be intrusive for many busy brand managers and business owners. Surely there […]
READ MORE10 trends in social media to watch for 2017
Social media trends are an ever-evolving entity, with exciting new developments happening all of the time. Not only great for casual and personal users of social media platforms, new developments in how we can use social media and the tools available to us are a boon for social media advertising. Trends come and go, but […]
READ MOREOops! Top social media fails
A great social media marketing campaign can launch a brand into the stratosphere. It’s every marketer’s goal and dream to devise a clever, innovative and memorable social media campaign that will garner positive attention, be interacted with and shared, and take on a life of its own. Yet not all social media campaigns are successful […]
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