I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREBite-Sized Content with a Big Impact
There is absolutely no reason why you need to use every single character space for every LinkedIn post you create. Fact is: most often, people are not online to read an essay. That’s why bite-sized content often has the biggest impact. Micro-lessons You’re an experienced, knowledgeable, actively engaged member of your industry. That makes your […]
READ MOREFrom Connection To Conversion: Your LinkedIn Sales Funnel
Your LinkedIn life is about building connections, nurturing relationships, and generating leads that could turn into your clients. Building your LinkedIn sales funnel isn’t, however, a once-off job. A well-structured LinkedIn sales funnel can guide your potential clients from initial awareness to final conversion, where they go from connection to customer. What is a sales […]
READ MOREYour Story Matters On LinkedIn
As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MORELinkedIn Polls Help You Engage, Research, and Grow!
Every so often, it’s time to ask your audience a question. Thanks to LinkedIn, polls that ask smart questions help you actively grow your audience, and enhance your online visibility. Did you know? LinkedIn posts with polls can generate up to twice as much engagement as regular publications. If you’ve not yet started integrating LinkedIn […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
READ MOREAdam, Should I Write A Book?
As I travel to meet clients and people across the globe, I’m often asked about the process of writing a book. More often than not though, I’m also asked about how effective it is in helping to build a professional presence, and of course, a business. As the author of 3 Amazon bestsellers, I think […]
READ MOREReinforce Your Reputation With LinkedIn Recommendations
Paying someone a compliment is lovely. Being paid a compliment? Even lovelier. It’s even more lovely when it’s on LinkedIn for everyone to read. The term “social proof” sounds a little complicated, but it’s really just another term for being paid a compliment. The difference is that everyone who looks at your LinkedIn profile can […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
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