You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]
READ MOREIncrease Audience Engagement with Carousel Posts
Carousel posts – What are they? Why use them? How do you create them? What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them […]
READ MORE10 Steps to Get a Response to LinkedIn Messages
Have you been frustrated by getting no response to messages you send on LinkedIn? When you send a message to someone by email, on social media, voicemail or an “old school” handwritten letter, you want them to open it, read it, and respond. Of course you do. LinkedIn offers some great messaging options but they’re […]
READ MORE5 Simple Steps to turn on LinkedIn Creator Mode
Creating or sharing content that’s relevant and interesting to your network is still the best way to build trust and position yourself as an authority in your niche. LinkedIn is always looking for ways to help members appropriately promote their brands and engage with their audience. If you’re creating content on LinkedIn it stands to […]
READ MOREHow to Create an Event on LinkedIn
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content. Keep doing that. […]
READ MOREWant to supercharge engagement on LinkedIn this year?
If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MORELinkedIn – A Life Changing Connection
This is a true story about how honouring a simple commitment can alter the course of your life forever. It’s also about LinkedIn. If you’ve seen “Sliding Doors” you’ll know what I’m getting at. One of those moments where you face a choice to go one of two ways and each choice leads to a […]
READ MOREHow To Make a Great LinkedIn Background Image
As LinkedIn’s member base grows it’s getting harder – and also more important – to create a profile that stands out and gets attention. There’s one way to do this that’s being overlooked by vast numbers of the platform’s users. As you probably know, LinkedIn automatically provides you with a generic background banner image at […]
READ MOREHow to Beat Writer’s Block
The blank white screen stares back at you, the cursor blinking mercilessly, daring you to hit the keyboard. But nothing comes! I know all too well the frustration that can set in when you just can’t come up with the next topic for your blog or LinkedIn posts, let alone get the body copy flowing. […]
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