FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MORETop 5 mistakes people make on LinkedIn
Your LinkedIn profile should have the power to communicate your points of difference in the professional world better than a traditional resume or networking event. In a nutshell, it is a glimpse of who you are, why you are awesome, what you can bring to the team, how your potential clients will benefit from your […]
READ MORERepurposing your content for more likes, shares and views
Question: Have you ever visited a blog, website or social media account and been blown away by a vast amount of valuable content? We all know that it takes a massive amount of work to produce quality content that stands out from all the noise on the internet. Creators pour hours into coming up with […]
READ MORE52 social media marketing tips for businesses
The new year is in full swing already, so here is a weekly tip for you to schedule and implement to help with your social media this year! Enjoy! 1. Invest in a premium LinkedIn subscription. It’s worth it when trying to reach a specific audience with your message or advert. 2. Make sure that […]
READ MOREHow to get highly targeted leads daily in 11 steps
FACT: Leads, sales and cash are the lifeblood of business. Without leads, you can’t find new clients, you can’t expand your influence and you can’t increase your revenue. This is why it’s critical to have a system that generates quality leads on a consistent basis. At first you might have to put in significant legwork […]
READ MOREGo live and love it!
If you are interested in using live video for your business but are terrified of being in front of the crowd, you’re not alone-putting yourself out there can be scary when you aren’t sure about how viewers will perceive you. Maybe you might feel unsure about how to use live video to engage with […]
READ MOREPOST IDEAS: What to write about on social media when you get stuck
Attention business owners: Do you have this problem with your content and social media accounts… You’ve got great intentions and you’ve scheduled some time to sit down and create your social media content … content for LinkedIn, Facebook, Instagram, Google Plus and YouTube – and all the others! You’re all fired up and […]
READ MORELinkedIn faux pas – Mistakes you must not make
Unlike Facebook, Twitter, Instagram and other popular social channels which can be merged for convenience, LinkedIn is a stand-alone entity which is designated specifically for professional networking. LinkedIn is a powerful social media tool for professional connection – if you use it correctly and to its fullest capacity. It’s imperative that you are proactive with […]
READ MOREThe Busy Social Media Marketers’ Guide to Keyword Research
Imagine serving the best cocktail in a party without knowing who your guests are. You spent a lot of time, money, and effort preparing the drinks, only to find out in the end that majority of your guests are minors. All your efforts would have been for nothing. The same could be said for digital […]
READ MORESocial media marketing: What you MUST do
As a business owner or manager, using social media marketing for your brand can dramatically enhance and build your audience and customer base. Sometimes even beyond your wildest dreams, goals and aspirations! Yet it’s no good to just dive in and use social media in the same way as you might for personal reasons. In […]
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