If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MORELinkedIn – A Life Changing Connection
This is a true story about how honouring a simple commitment can alter the course of your life forever. It’s also about LinkedIn. If you’ve seen “Sliding Doors” you’ll know what I’m getting at. One of those moments where you face a choice to go one of two ways and each choice leads to a […]
READ MOREHow to Beat Writer’s Block
The blank white screen stares back at you, the cursor blinking mercilessly, daring you to hit the keyboard. But nothing comes! I know all too well the frustration that can set in when you just can’t come up with the next topic for your blog or LinkedIn posts, let alone get the body copy flowing. […]
READ MORELinkedIn is Growing by Leaps and Bounds – and So Can You
ABC has always stood for Always Be Closing. But now, more than ever, we need to be connecting… Always Be Connecting. If there was ever a time to get active on LinkedIn, it is now. But if you’re new to the idea of promoting on LinkedIn and wondering exactly how to ride this wave of […]
READ MOREAre you making these content faux pas on LinkedIn?
Is LinkedIn a part of your content strategy in 2020? If it is, you’re in luck because there are 675 million monthly users in search of good content on the platform – so it’s crucial that your content really hits the mark for the people looking for your services. With an increase online as people […]
READ MOREDoes your business have a LinkedIn presence with a company page?
FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MORETop 5 mistakes people make on LinkedIn
Your LinkedIn profile should have the power to communicate your points of difference in the professional world better than a traditional resume or networking event. In a nutshell, it is a glimpse of who you are, why you are awesome, what you can bring to the team, how your potential clients will benefit from your […]
READ MORERepurposing your content for more likes, shares and views
Question: Have you ever visited a blog, website or social media account and been blown away by a vast amount of valuable content? We all know that it takes a massive amount of work to produce quality content that stands out from all the noise on the internet. Creators pour hours into coming up with […]
READ MORE52 social media marketing tips for businesses
The new year is in full swing already, so here is a weekly tip for you to schedule and implement to help with your social media this year! Enjoy! 1. Invest in a premium LinkedIn subscription. It’s worth it when trying to reach a specific audience with your message or advert. 2. Make sure that […]
READ MORE