The more time I spend on LinkedIn – and I spend a lot of time on LinkedIn! – the more I am fascinated by the way the platform works, and how people respond to the ever-evolving nature of the way we interact with others online. Your LinkedIn profile is a professional storefront, and we’ve moved […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
READ MORELinkedIn Is The Worst (Only If You Let It Be)
I’ve heard it said that “there is no perfect platform.” That’s wrong. Social media platforms, like LinkedIn, are intrinsically perfectly built for their purpose. What goes wrong, however, is how the platforms are used. That’s why so many people proclaim that “LinkedIn is the worst!” I’m here to tell you: It’s only the worst if […]
READ MOREThe Power Of LinkedIn Endorsements
You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements. What is a LinkedIn endorsement? A LinkedIn endorsement is a digital stamp […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREHow To Grow Your LinkedIn Connections Without Spamming Anyone
Growing your LinkedIn connections is important, but it’s not as important as building true connections. The numbers do matter, however, so these are my 5 recommendations for growing your LinkedIn connections. Know your goals Before you even look at the numbers or your profile, know your goals. Your LinkedIn activity should not be an afterthought […]
READ MOREAdam, Should I Write A Book?
As I travel to meet clients and people across the globe, I’m often asked about the process of writing a book. More often than not though, I’m also asked about how effective it is in helping to build a professional presence, and of course, a business. As the author of 3 Amazon bestsellers, I think […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
READ MOREMonetizing your LinkedIn Presence: For Freelancers and Consultants.
If you’re considering monetizing your LinkedIn presence, I outline a few effective ways to manage the process, for freelancers and consultants. Establish your reputation using LinkedIn As a freelancer or consultant, it can be difficult to build your reputation, as you can only rely on yourself, your work, and your expertise. Building a professional […]
READ MORE