You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements. What is a LinkedIn endorsement? A LinkedIn endorsement is a digital stamp […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREHow To Grow Your LinkedIn Connections Without Spamming Anyone
Growing your LinkedIn connections is important, but it’s not as important as building true connections. The numbers do matter, however, so these are my 5 recommendations for growing your LinkedIn connections. Know your goals Before you even look at the numbers or your profile, know your goals. Your LinkedIn activity should not be an afterthought […]
READ MOREAdam, Should I Write A Book?
As I travel to meet clients and people across the globe, I’m often asked about the process of writing a book. More often than not though, I’m also asked about how effective it is in helping to build a professional presence, and of course, a business. As the author of 3 Amazon bestsellers, I think […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
READ MOREMonetizing your LinkedIn Presence: For Freelancers and Consultants.
If you’re considering monetizing your LinkedIn presence, I outline a few effective ways to manage the process, for freelancers and consultants. Establish your reputation using LinkedIn As a freelancer or consultant, it can be difficult to build your reputation, as you can only rely on yourself, your work, and your expertise. Building a professional […]
READ MOREA Comprehensive Guide to Utilizing LinkedIn for Business Growth
LinkedIn stands as the world’s leading business network, boasting over 1 billion users in 2024. Ever wondered why so many individuals gravitate towards this platform? One of the primary motivations is to fortify their professional networks and establish connections within their respective industries. It serves as an excellent space to stay connected with both past […]
READ MOREMastering LinkedIn Discourse: A Guide to Steering Conversations and Maximizing Engagement!
Are you aware that when utilising LinkedIn, your social activity on the platform will influence the type of content you encounter in your feed? When using LinkedIn, bear in mind that your feed should consist of content, news, and conversations that are relevant to both you and your audience. It should also align with […]
READ MOREUnlock Your Sales Potential with LinkedIn’s Sales Navigator: The Ultimate Tool for B2B Success
What is LinkedIn Sales Navigator? Sales Navigator leverages the power of LinkedIn’s vast network, currently exceeding 1 billion members, to assist sales professionals in discovering and cultivating relationships with prospects and customers through modern selling techniques. When salespeople use the platform, on average they have: +15% increase in sales pipeline creation +42% larger deal sizes […]
READ MOREDigital Networking Mastery: The Benefits of Making the Switch from Offline to Online Engagement on LinkedIn
Nothing quite grates on people like a blatant sales pitch within a LinkedIn connection request or the initial message from a new contact. Whether it’s on social media, email, or any other platform, this approach is unlikely to capture much attention. Take the time to establish a foundation of trust before expecting anyone to consider […]
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