There have been times where I let LinkedIn run away from me. It’s easy to spend hours on here at a time, and with nearly 30,000 connections I have been overwhelmed in the past with the amount of people to respond to. I hate to say it, but it has made LinkedIn a drag at […]
READ MORELet’s break down why you should be scheduling your content on LinkedIn!
LinkedIn now has over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]
READ MOREBest Practices For Posting On LinkedIn
If you are looking for a professional social media platform, LinkedIn might be the best option out there. Not only does it have 800 million + members across 200 countries but also continues to grow in popularity each year! If you are in a B2B business, it may be the most powerful marketing channel for […]
READ MOREWhy You Should Be Using Video Content On LinkedIn!
LinkedIn is one of the oldest social media platforms in today’s market, with over 800 million registered users, it’s the platform all businesses and professionals should be looking to leverage to the fullest. One of the best ways I like to engage with my audience is by posting video content on my profile. If you’ve […]
READ MOREHow to generate quality leads and convert them on LinkedIn!
A great quote I heard many years ago and it still rings clear today is “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” 2022 has arrived and I’m sure we are all ready to go for a big year, many have plans in place for creating […]
READ MOREHow to Read Your LinkedIn Audience’s Mind
If you want to build trust and position yourself as an authority on LinkedIn, there is no substitute for consistently posting content that’s both relevant and useful to your target audience. So, actually knowing what will be relevant and useful to your audience has to be a priority and it doesn’t pay to simply assume. […]
READ MORELinkedIn Metrics You Should Track
How do you know whether all the work you’re doing to build an authoritative presence on LinkedIn through creating and posting great content is succeeding? Metrics, that’s how. That raises the question as to what you should be tracking. I’m not into obsessing over numbers for their own sake, so I’d like to share some […]
READ MOREAre You a LinkedIn Super Connector?
Perhaps we should start by defining what a Super Connector is. There are various views on this and most people would probably say a super connector would be someone whose profile shows they have 500+ connections. Actually that’s all that LinkedIn will show on anyone’s profile. So they may have 501 first level connections or […]
READ MORELinkedIn’s Not Just For Profit
Whether you call them NGO, nonprofit, not-for-profit, NFP, profit-for-purpose or a charity doesn’t matter. They are organisations that are set up to help others without enriching shareholders. When I meet people who lead these organisations they want to know if it could also work for their organisation as well as for a commercial, profit-driven business. […]
READ MOREIs LinkedIn Helping or Hurting Yours Business?
It’s the most effective online platform for building serious business growth. LinkedIn started as a fantastic platform for jobseekers but it’s so much more than that now. When LinkedIn first arrived on the scene it was almost exclusively aimed at individuals who wanted to promote their professional abilities and build networks in pursuit of a […]
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