You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]READ MORE
Bring Your Professional Story to Life on LinkedIn
For any professionals out there the most interesting part of the journey are the stories behind what got you to where you are today. Just like each and every one of us is not the same and we all have different characteristics as humans, no two professionals are the same: your skills, career paths, aspirations, […]READ MORE
Use Carousel Posts To Increase Engagement On LinkedIn
What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them used as advertisements or simple image carousels designed to get readers curious enough to visit […]READ MORE
Is Blog Content Still Relevant On LinkedIn In 2022?
From the outside looking in LinkedIn is usually thought of as a networking and job hunting platform. However, I like to think of it as a powerful place to do business, drive sales, build networks and drive success for your business. With the recent release to all members of the Newsletter feature, blogging is once […]READ MORE
Why You Need A LinkedIn Company Page Today!
One of the first questions my clients ask me is whether they need a company page for their business as well as their personal LinkedIn page. My answer is always YES! What are LinkedIn company pages? They are a way for organisations to showcase their business, connect employees, promote products and services and share news […]READ MORE
Saving You Time On LinkedIn
There have been times where I let LinkedIn run away from me. It’s easy to spend hours on here at a time, and with nearly 30,000 connections I have been overwhelmed in the past with the amount of people to respond to. I hate to say it, but it has made LinkedIn a drag at […]READ MORE
Let’s break down why you should be scheduling your content on LinkedIn!
LinkedIn now has over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]READ MORE
Best Practices For Posting On LinkedIn
If you are looking for a professional social media platform, LinkedIn might be the best option out there. Not only does it have 800 million + members across 200 countries but also continues to grow in popularity each year! If you are in a B2B business, it may be the most powerful marketing channel for […]READ MORE
Why you should be publishing a LinkedIn Newsletter
With well over 800 million users worldwide LinkedIn is well and truly one of the biggest platforms on the planet. In my opinion, it’s a platform every business owner and entrepreneur should be using to grow their brand. A new handy way to do that is the LinkedIn Newsletter. What is a Linkedin Newsletter? […]READ MORE
How to best utilise LinkedIn Inmails to generate leads!
For anyone who has not used Inmail before here is a quick explanation of how it works. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. For anyone with a free LinkedIn account, you can send Inmails but you will be charged […]READ MORE