For anyone who has not used Inmail before here is a quick explanation of how it works. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. For anyone with a free LinkedIn account, you can send Inmails but you will be charged […]
READ MOREWhy You Should Be Using Video Content On LinkedIn!
LinkedIn is one of the oldest social media platforms in today’s market, with over 800 million registered users, it’s the platform all businesses and professionals should be looking to leverage to the fullest. One of the best ways I like to engage with my audience is by posting video content on my profile. If you’ve […]
READ MOREHow to generate quality leads and convert them on LinkedIn!
A great quote I heard many years ago and it still rings clear today is “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” 2022 has arrived and I’m sure we are all ready to go for a big year, many have plans in place for creating […]
READ MOREHow to Read Your LinkedIn Audience’s Mind
If you want to build trust and position yourself as an authority on LinkedIn, there is no substitute for consistently posting content that’s both relevant and useful to your target audience. So, actually knowing what will be relevant and useful to your audience has to be a priority and it doesn’t pay to simply assume. […]
READ MOREAre You a LinkedIn Super Connector?
Perhaps we should start by defining what a Super Connector is. There are various views on this and most people would probably say a super connector would be someone whose profile shows they have 500+ connections. Actually that’s all that LinkedIn will show on anyone’s profile. So they may have 501 first level connections or […]
READ MORELinkedIn’s Not Just For Profit
Whether you call them NGO, nonprofit, not-for-profit, NFP, profit-for-purpose or a charity doesn’t matter. They are organisations that are set up to help others without enriching shareholders. When I meet people who lead these organisations they want to know if it could also work for their organisation as well as for a commercial, profit-driven business. […]
READ MOREIs LinkedIn Helping or Hurting Yours Business?
It’s the most effective online platform for building serious business growth. LinkedIn started as a fantastic platform for jobseekers but it’s so much more than that now. When LinkedIn first arrived on the scene it was almost exclusively aimed at individuals who wanted to promote their professional abilities and build networks in pursuit of a […]
READ MORE10 Steps to Get a Response to LinkedIn Messages
Have you been frustrated by getting no response to messages you send on LinkedIn? When you send a message to someone by email, on social media, voicemail or an “old school” handwritten letter, you want them to open it, read it, and respond. Of course you do. LinkedIn offers some great messaging options but they’re […]
READ MOREHow to Create an Event on LinkedIn
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content. Keep doing that. […]
READ MOREWant to supercharge engagement on LinkedIn this year?
If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
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