If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MOREYour Social Selling Index Score on LinkedIn
How good do you think you are at selling? Did you know that LinkedIn can tell you? It’s true! The LinkedIn Social Selling Index is an epic tool for better understanding, and ranking, your online presence, and seeing how you can improve it. What is your Social Selling Index (SSI)? Your LinkedIn Social Selling Index […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MOREThe Power Of LinkedIn Endorsements
You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements. What is a LinkedIn endorsement? A LinkedIn endorsement is a digital stamp […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREReinforce Your Reputation With LinkedIn Recommendations
Paying someone a compliment is lovely. Being paid a compliment? Even lovelier. It’s even more lovely when it’s on LinkedIn for everyone to read. The term “social proof” sounds a little complicated, but it’s really just another term for being paid a compliment. The difference is that everyone who looks at your LinkedIn profile can […]
READ MOREDitch Being The Guru Tactics To Build Authenticity On LinkedIn
I’ve often heard people speaking exasperatedly about how LinkedIn seems to be full of inauthentic people. I blame this on the idea that people often think they need to act like a know-it-all to prove themselves. As we all know, there is nothing more annoying than a know-it-all. It’s time we ditch the guru tactics […]
READ MOREMastering LinkedIn for Business: A Comprehensive Step-by-Step Guide
LinkedIn stands as the leading business network worldwide, boasting over 1 Billion users in 2024. Wondering why this platform is such a hit? Well, one major draw is its ability to bolster professional networks, allowing users to connect with individuals in their chosen fields. It’s an excellent space to maintain ties with both past […]
READ MOREThe 7 Biggest Myths About a LinkedIn Presence
With an impressive 1 billion+ active users as of 2024 and a constant influx of new members at the rate of 3 per second, LinkedIn is a powerhouse in professional networking. The platform experienced a staggering growth of 125 million users in 2023 alone! As professionals and businesses flock to it to establish connections, share […]
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