LinkedIn is one of the oldest social media platforms in today’s market, with over 800 million registered users, it’s the platform all businesses and professionals should be looking to leverage to the fullest. One of the best ways I like to engage with my audience is by posting video content on my profile. If you’ve […]
READ MOREThought Leader, Authority or Trusted Sage. Which do you want to be on LinkedIn?
When you need help in your business, who is the best person to approach? You could seek out a Thought Leader. There are hundreds claiming that for themselves online. Not a bad place to start but will you get the practical insights and guidance you need to take the action that will turn your business […]
READ MORELinkedIn Metrics You Should Track
How do you know whether all the work you’re doing to build an authoritative presence on LinkedIn through creating and posting great content is succeeding? Metrics, that’s how. That raises the question as to what you should be tracking. I’m not into obsessing over numbers for their own sake, so I’d like to share some […]
READ MOREIs LinkedIn Helping or Hurting Yours Business?
It’s the most effective online platform for building serious business growth. LinkedIn started as a fantastic platform for jobseekers but it’s so much more than that now. When LinkedIn first arrived on the scene it was almost exclusively aimed at individuals who wanted to promote their professional abilities and build networks in pursuit of a […]
READ MOREHow to Create an Event on LinkedIn
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content. Keep doing that. […]
READ MOREWant to supercharge engagement on LinkedIn this year?
If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MOREHow To Make a Great LinkedIn Background Image
As LinkedIn’s member base grows it’s getting harder – and also more important – to create a profile that stands out and gets attention. There’s one way to do this that’s being overlooked by vast numbers of the platform’s users. As you probably know, LinkedIn automatically provides you with a generic background banner image at […]
READ MOREHow to Beat Writer’s Block
The blank white screen stares back at you, the cursor blinking mercilessly, daring you to hit the keyboard. But nothing comes! I know all too well the frustration that can set in when you just can’t come up with the next topic for your blog or LinkedIn posts, let alone get the body copy flowing. […]
READ MORE28 Ways To Manage Data LinkedIn Collects on You
If you’ve been on LinkedIn for a while I’m sure you’re already aware that there are settings that you can use to control which information the network can see and how others can communicate with you. But do you know just how much information LinkedIn collects about you and how to manage this? There may […]
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