Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
READ MOREWhat it takes to create high engagement content on LinkedIn
DID YOU KNOW: LinkedIn has over 706 million users currently. (Source: LinkedIn) Unlike other social media platforms like Twitter or Facebook, LinkedIn serves a special purpose for businesses. These users aren’t just Hollywood celebrities or musicians. You will find people that can have a significant impact on your personal development, whether you are running a […]
READ MORELinkedIn is Growing by Leaps and Bounds – and So Can You
ABC has always stood for Always Be Closing. But now, more than ever, we need to be connecting… Always Be Connecting. If there was ever a time to get active on LinkedIn, it is now. But if you’re new to the idea of promoting on LinkedIn and wondering exactly how to ride this wave of […]
READ MOREDoes your business have a LinkedIn presence with a company page?
FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MORETop 5 mistakes people make on LinkedIn
Your LinkedIn profile should have the power to communicate your points of difference in the professional world better than a traditional resume or networking event. In a nutshell, it is a glimpse of who you are, why you are awesome, what you can bring to the team, how your potential clients will benefit from your […]
READ MORESkyrocket engagement with video content on LinkedIn
The very mention of social media these days grabs our attention for a multitude of reasons. Some may agree that textual content has worked magic in their businesses and that it will suffice, others stress the importance of adapting with the changes in the space and incorporating video content to “have an edge”. Which one […]
READ MOREWhat it takes to be a LinkedIn Influencer
LinkedIn is home to 90 million senior-level influencers, 63 million decision makers and 17 million opinion leaders as of 2019 – all of whom came to LinkedIn with a purpose and meaningful content. I have been asked one question that crops up time and again for those who seek to understand how and why this […]
READ MOREHow can you make the most of Linkedin marketing using carousel ads
One problem advertisers often face on LinkedIn is telling the story behind their product, service, or brand. Without properly illustrating your company’s “why” in the ad, consumers don’t feel compelled enough to click on what you’re trying to sell them. However, it’s almost impossible to tell your brand’s full story in only one ad, which […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MORERepurposing your content for more likes, shares and views
Question: Have you ever visited a blog, website or social media account and been blown away by a vast amount of valuable content? We all know that it takes a massive amount of work to produce quality content that stands out from all the noise on the internet. Creators pour hours into coming up with […]
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