LinkedIn has recently released a new feature that is going to change the way we post images and posts on news feeds moving forward. LinkedIn’s new feature will allow users to add external links to posts and photos shared on your feed. It will enable you to drive traffic to an external link from your […]
READ MOREMake Sure You Steer Clear Of These Common Blunders On LinkedIn!
LinkedIn is a social media platform designed for professional networking. It’s a great place to generate quality leads for your business, build your uncontestable authority as the industry leader in your niche and grow your business. But what happens when your profile is filled with mistakes that are preventing people from taking you seriously? You […]
READ MOREUse Carousel Posts To Increase Engagement On LinkedIn
What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them used as advertisements or simple image carousels designed to get readers curious enough to visit […]
READ MOREIs Blog Content Still Relevant On LinkedIn In 2022?
From the outside looking in LinkedIn is usually thought of as a networking and job hunting platform. However, I like to think of it as a powerful place to do business, drive sales, build networks and drive success for your business. With the recent release to all members of the Newsletter feature, blogging is once […]
READ MOREWhy You Need A LinkedIn Company Page Today!
One of the first questions my clients ask me is whether they need a company page for their business as well as their personal LinkedIn page. My answer is always YES! What are LinkedIn company pages? They are a way for organisations to showcase their business, connect employees, promote products and services and share news […]
READ MORELet’s break down why you should be scheduling your content on LinkedIn!
LinkedIn now has over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]
READ MOREHow to best utilise LinkedIn Inmails to generate leads!
For anyone who has not used Inmail before here is a quick explanation of how it works. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. For anyone with a free LinkedIn account, you can send Inmails but you will be charged […]
READ MOREHow to Read Your LinkedIn Audience’s Mind
If you want to build trust and position yourself as an authority on LinkedIn, there is no substitute for consistently posting content that’s both relevant and useful to your target audience. So, actually knowing what will be relevant and useful to your audience has to be a priority and it doesn’t pay to simply assume. […]
READ MOREThought Leader, Authority or Trusted Sage. Which do you want to be on LinkedIn?
When you need help in your business, who is the best person to approach? You could seek out a Thought Leader. There are hundreds claiming that for themselves online. Not a bad place to start but will you get the practical insights and guidance you need to take the action that will turn your business […]
READ MORELinkedIn Metrics You Should Track
How do you know whether all the work you’re doing to build an authoritative presence on LinkedIn through creating and posting great content is succeeding? Metrics, that’s how. That raises the question as to what you should be tracking. I’m not into obsessing over numbers for their own sake, so I’d like to share some […]
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