As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MOREThe Psychology Behind Successful LinkedIn Profiles
The more time I spend on LinkedIn – and I spend a lot of time on LinkedIn! – the more I am fascinated by the way the platform works, and how people respond to the ever-evolving nature of the way we interact with others online. Your LinkedIn profile is a professional storefront, and we’ve moved […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MORELinkedIn Polls Help You Engage, Research, and Grow!
Every so often, it’s time to ask your audience a question. Thanks to LinkedIn, polls that ask smart questions help you actively grow your audience, and enhance your online visibility. Did you know? LinkedIn posts with polls can generate up to twice as much engagement as regular publications. If you’ve not yet started integrating LinkedIn […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
READ MORELinkedIn Is The Worst (Only If You Let It Be)
I’ve heard it said that “there is no perfect platform.” That’s wrong. Social media platforms, like LinkedIn, are intrinsically perfectly built for their purpose. What goes wrong, however, is how the platforms are used. That’s why so many people proclaim that “LinkedIn is the worst!” I’m here to tell you: It’s only the worst if […]
READ MOREThe Power Of LinkedIn Endorsements
You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements. What is a LinkedIn endorsement? A LinkedIn endorsement is a digital stamp […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREGo Beyond Your Profile To Enhance Your LinkedIn Presence
It’s time to go beyond your LinkedIn profile. With more than 1 billion members, LinkedIn offers you so much more opportunity than just a simple profile. Leveraging LinkedIn’s tools and effective techniques can bring you highly effective results. Get the basics right Before you can set forth and go beyond the profile, make sure […]
READ MOREDigital Networking Mastery: The Benefits of Making the Switch from Offline to Online Engagement on LinkedIn
Nothing quite grates on people like a blatant sales pitch within a LinkedIn connection request or the initial message from a new contact. Whether it’s on social media, email, or any other platform, this approach is unlikely to capture much attention. Take the time to establish a foundation of trust before expecting anyone to consider […]
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