LinkedIn is one of the oldest social media platforms in today’s market, with over 800 million registered users, it’s the platform all businesses and professionals should be looking to leverage to the fullest. One of the best ways I like to engage with my audience is by posting video content on my profile. If you’ve […]
READ MOREHow to generate quality leads and convert them on LinkedIn!
A great quote I heard many years ago and it still rings clear today is “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” 2022 has arrived and I’m sure we are all ready to go for a big year, many have plans in place for creating […]
READ MOREHow to Read Your LinkedIn Audience’s Mind
If you want to build trust and position yourself as an authority on LinkedIn, there is no substitute for consistently posting content that’s both relevant and useful to your target audience. So, actually knowing what will be relevant and useful to your audience has to be a priority and it doesn’t pay to simply assume. […]
READ MOREAre You a LinkedIn Super Connector?
Perhaps we should start by defining what a Super Connector is. There are various views on this and most people would probably say a super connector would be someone whose profile shows they have 500+ connections. Actually that’s all that LinkedIn will show on anyone’s profile. So they may have 501 first level connections or […]
READ MOREAre your posts trending on LinkedIn?
You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]
READ MOREIncrease Audience Engagement with Carousel Posts
Carousel posts – What are they? Why use them? How do you create them? What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them […]
READ MORELinkedIn – A Life Changing Connection
This is a true story about how honouring a simple commitment can alter the course of your life forever. It’s also about LinkedIn. If you’ve seen “Sliding Doors” you’ll know what I’m getting at. One of those moments where you face a choice to go one of two ways and each choice leads to a […]
READ MOREAre People Responding to Your LinkedIn Inmails?
If you’ve not used Inmail before here’s a quick explanation. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. If you still have a free LinkedIn account you will be charged a fee for each Inmail. If you are a Premium member […]
READ MOREWhat it takes to create high engagement content on LinkedIn
DID YOU KNOW: LinkedIn has over 706 million users currently. (Source: LinkedIn) Unlike other social media platforms like Twitter or Facebook, LinkedIn serves a special purpose for businesses. These users aren’t just Hollywood celebrities or musicians. You will find people that can have a significant impact on your personal development, whether you are running a […]
READ MOREDoes your business have a LinkedIn presence with a company page?
FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MORE
