One problem advertisers often face on LinkedIn is telling the story behind their product, service, or brand. Without properly illustrating your company’s “why” in the ad, consumers don’t feel compelled enough to click on what you’re trying to sell them. However, it’s almost impossible to tell your brand’s full story in only one ad, which […]
READ MORESurefire ways to standout on LinkedIn
Are you wondering how the leading companies support their business goals using LinkedIn? Do you wish to create a stronger presence for your company on LinkedIn? Here’s how: Increase your visibility. While it seems easier said than done, with LinkedIn becoming popular by the day as the biggest social media platforms for professionals – there […]
READ MOREHow to create great content for LinkedIn (and beyond)
Content. It’s not going anywhere and a questions I am always asked is: How do you get such great engagement from your LinkedIn content? So I want to talk about three main areas of creating really amazing content for your LinkedIn audience. One the best tips I can give you is always creating content for […]
READ MORENot getting noticed on LinkedIn? Try these today
Ever feel like you’re not getting noticed on LinkedIn? Well, I’m not surprised you feel this way given LinkedIn has over to 610 million users. When I started on LinkedIn, the numbers weren’t as high, but today you need to stand out to get by. LinkedIn is the social media choice for professionals and […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
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