The very mention of social media these days grabs our attention for a multitude of reasons. Some may agree that textual content has worked magic in their businesses and that it will suffice, others stress the importance of adapting with the changes in the space and incorporating video content to “have an edge”. Which one […]
READ MORENetworking made easy with LinkedIn’s new Events feature!
Facebook or Eventbrite’s dominion over Events may soon be old news, now that LinkedIn has entered the market with a bang! In an age where discussions, comments and opinions are prone to getting lost in the shuffle – LinkedIn Groups encourage users to focus on a certain topic in one corner of the online world. […]
READ MOREHow to increase engagement on LinkedIn
For the longest time, LinkedIn did not seem as appealing as Instagram or Facebook. Sure, many of us often assume that we probably will not generate as much traffic from LinkedIn as we could from other social sites. But I believe that we often overlook the fact that LinkedIn’s audience is essentially businesses and consumers […]
READ MORELinkedIn is still the No.1 social media choice for businesses
LinkedIn stands tall and famous with its integral values, mission and style after surpassing the hype and challenges of the other social media platforms. Even though it took what seemed like a long time, LinkedIn silently grew as the leading professional networking platform dedicated to connect industry professionals, entrepreneurs, leaders and changemakers and job seekers. […]
READ MOREHow to create great content for LinkedIn (and beyond)
Content. It’s not going anywhere and a questions I am always asked is: How do you get such great engagement from your LinkedIn content? So I want to talk about three main areas of creating really amazing content for your LinkedIn audience. One the best tips I can give you is always creating content for […]
READ MOREGone viral: How to have more success with LinkedIn?
Have you ever had a post go viral? Most people have had at least one post that has really hit the engagement nail on the head! It’s done really well and received lots of interaction, likes, comments and shares – and you have even got business from it. It is very exciting. But thinking you’ll […]
READ MORENot getting noticed on LinkedIn? Try these today
Ever feel like you’re not getting noticed on LinkedIn? Well, I’m not surprised you feel this way given LinkedIn has over to 610 million users. When I started on LinkedIn, the numbers weren’t as high, but today you need to stand out to get by. LinkedIn is the social media choice for professionals and […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MOREA Social World: How Social Media Affects Us
Did you know that your customers are spending an average of 2.5 hours each day on over 400 social media platforms? It’s so easy to get caught up thinking about the “Big 5” (Facebook, Instagram, YouTube, Twitter, and LinkedIn), but in reality, there are many other social media sites and apps that you can use […]
READ MOREHow to Build Trust Online 5 Easy Steps
When is the last time you turned to a friend or family member for advice? When you wanted the best deal on a piece of furniture for your office or the best bang for your buck on a date night dinner–who did you think to ask first? Probably a friend or a family member. And […]
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