If you’ve been on LinkedIn for a while I’m sure you’re already aware that there are settings that you can use to control which information the network can see and how others can communicate with you. But do you know just how much information LinkedIn collects about you and how to manage this? There may […]
READ MORELinkedIn is Growing by Leaps and Bounds – and So Can You
ABC has always stood for Always Be Closing. But now, more than ever, we need to be connecting… Always Be Connecting. If there was ever a time to get active on LinkedIn, it is now. But if you’re new to the idea of promoting on LinkedIn and wondering exactly how to ride this wave of […]
READ MOREDoes your business have a LinkedIn presence with a company page?
FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth. And the research supports this: […]
READ MOREHow your small business can start giving back from day one!
We, humans, are part of an ecosystem of give and take. But now it’s time to talk about the essential habit of giving back and why it’s important to your business. This week, I’d like you to think about the last time you gave something (your time, a product, a donation) without expecting anything in […]
READ MOREWhat it takes to be a LinkedIn Influencer
LinkedIn is home to 90 million senior-level influencers, 63 million decision makers and 17 million opinion leaders as of 2019 – all of whom came to LinkedIn with a purpose and meaningful content. I have been asked one question that crops up time and again for those who seek to understand how and why this […]
READ MOREHow to create great content for LinkedIn (and beyond)
Content. It’s not going anywhere and a questions I am always asked is: How do you get such great engagement from your LinkedIn content? So I want to talk about three main areas of creating really amazing content for your LinkedIn audience. One the best tips I can give you is always creating content for […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MORE